How to Create an Animated Explainer Video

Posted on Saturday, 26 July 2014

How to Create an Animated Explainer Video

How to Create an Animated Explainer Video

Today we will be covering animated explainer videos and how they can help you create high-impact messages and engage your audience in different ways than other mediums. They are also fun to make and we will give you some useful tips on how to create an awesome animated explainer video. Let’s get started right away!

What is an Explainer Video?

What is an Explainer Video?

Animated explainers or “animated corporate videos” or “animated demo videos” are short online animated videos you often find on company websites, telling you what particular companies do, explaining their product or service. Explainer videos are a very popular tool to boast your brand, building your audience engagement, increasing conversion rates by as much as 144% and converting prospects into customers after adding the explainer video on the company website. You can also have a look at our explainer video service page ‘What is an Explainer video?’.

Taking Diabetes To Heart – John’s story

Animated Cartoons have a ton of benefits

Utilizing the benefits of animated cartoons for your own killer explainer video can help you communicate important messages that speak to potential clients in different ways than other marketing medium can. Simply because:

  • A cartoon keep your viewers on your page for 2X longer than with text only. Yes that long!
  • You’re communicating via a channel they don’t associate with business and sales so they are more receptive to your high-impact messages.
  • Increasing conversions
  • Getting the word out there about your service or idea – videos are super easy to share on all social sites and other popular sites like Google+, Facebook, LinkedIn, Twitter and Vimeo.
  • They focus on the message rather than tiny details, so they can get the real benefit your are trying to communicate.

videos are super easy to share on all social sites and other popular sites like Google+, Facebook, LinkedIn, Twitter and Vimeo

Not much else needs to be said really; there are few better ways than creating a fun, cool animated explainer video to convey your message perfectly! Live action is an option but means you are stuck to the confines of the real world without the magic of cartoons to help enhance your message.

Live action is an option but means you are stuck to the confines of the real world without the magic of cartoons

What is the ideal length of your explainer video?

For online videos, research show that the sustained attention span is about 60 seconds. Generally The Shorter The Better. The less you say, the more likely people are to remember it and the first 7 seconds are the most crucial to get your message across. That’s when you have the viewers attention span and you need to convince your viewers to continue watching the video. The longer the video is, the less people will continue to pay attention to it. The attention span is known to degrade for without that are long.

If your video is under 60 seconds, you can expect roughly 60% of viewers to watch the whole video.

What is the ideal length of your explainer video?

Typical recommendations (based on our own experience and industry rule’s of thumb):

  • The ideal animated explainer video length: 60-90 seconds.
  • 150 words per 60 seconds which corresponds to 2.5 words per second.
  • An estimated 60% of viewers will watch the video to the end if it’s below 60 seconds.
  • Address the pain your customers are having between 0-20 seconds.
  • We generally don’t recommend explainer videos to go above 120 seconds (while there are exceptions).
  • Going above a length of 60 seconds lowers the completion rate by up to 10%.

Original, custom made motion graphics design by Sundstedt Animation

For more information and data, please find these following graphs from Wistia’s website.

explainer video length matters

Length Matters - Engagement

As you can see; For video, length really does matter!

Promoting Active School Travel – Glasgow City Council (2019)

When writing your script, keep in mind that typically 150 words equals 60 seconds of video. So, how many words should your script have?

Video Length – How many words?

  • 60 seconds – 150 words
  • 90 seconds – 225 words
  • 120 seconds – 300 words

Summary: How to Create a Killer Explainer Video

To create a a great, short animated explainer video you need:

  1. An engaging short story script for the animation about the product, service or idea.
  2. Once you have a script, you need an awesome voiceover. We will help you recommend a professional voice over actor, or you choose one yourself. There are many options.
  3. Video Production: Hand over the script to Sundstedt Animation and we will help you create a killer, original, fun, handcrafted animated cartoon explainer video using our experience in producing awesome explainers for our clients.

How to Create a Killer Explainer Video

Now get started and create your own awesome explainer video!

About Sundstedt Animation

We bring video projects to life by creating awesome moving image work. No web video project is too demanding for us, from 2D animations explainers to illustration and VFX. Here are some of our animated videos:

The Big Balloon to the Moon Animated Music Video
Karl Baudoin - Animated Music Video
SOFI K – Fall Back Down (Official Lyric Video) - Sundstedt Animation
SOFI K - Animated Lyric Video
Catch a glimpse Official Music Video - Sundstedt Animation
Catch a glimpse - Animated Music Video
The Old Red Rooster Music Video
The Old Red Rooster - Animated Music Video
Kÿpe Poka Animated Rap Music Video
Poka - Animated Music Video
Francis Martin – Mind Come Up (Trinity) [Official Music Video]
Francis Martin – Animated Music Video
Pale White Guy Animated Music Video - Sundstedt Animation
Live - Animated Music Video
Lush Animated Music Video - Mother - Sundstedt Animation
Lush - Animated Music Video
KiDS Educational Whiteboard Video
IDF KiDS - Educational Whiteboard Video
HAMMER - Wolfman (Music Video) - Sundstedt Animation
Wolfman - Animated Music Video (loops)
The Black Sheep - Animated Music Video
The Black Sheep - Animated Music Video
Cayman Dance Animated Music Video - Sundstedt Animation
Cayman Dance - Animated Music Video
Phylli Sinclair - Sundstedt Animation
Phyllis Sinclair – Animated Music Video (Loop)
International Diabetes Federation - Taking Diabetes to Heart - Sundstedt Animation
IDF - Animated Campaign Video
Glasgow University SHLC Animated Educational Video by Sundstedt Animation (21)
Glasgow University - Animated Educational Video
ADP Animations - North Ayrshire Council - Sundstedt Animation
ADP Animated Series
Glasgow City Council - Sundstedt Animation
Glasgow City Council – Animated Explainer Video
ECO-Schools Explainer Video by Sundstedt Animation
Eco-Schools - Animated Explainer Video
DPRAA Animated Explainer Video
DPRAA - Animated Explainer Video
Fewer Funerals Animated Explainer Video
Fewer Funerals - Animated Explainer Video
Pfizer Explainer Video
Pfizer - Pharmaceutical Explainer Video
Windows 10 Enterprise med Software Assurance
Windows 10 Enterprise Software Assurance - Whiteboard Video
Microsoft Whiteboard Video - Sundstedt Animation
Microsoft - Windows 10 Whiteboard Video
Windows Defender Advanced Threat Protection
Windows 10 Defender - Whiteboard Video
Windows As A Service VideoScribe
Windows As A Service - Whiteboard Video
Kom igång med Windows i molnet - VideoScribe - Anders Sundstedt
Kom igång med Windows 10 i molnet - Whiteboard Video
BLS Animation - Sundstedt Animation
British Sign Language - Animated Infographics
100 Years in Marketing Explainer Video - Sundstedt Animation
100 Years in Marketing - Animated Explainer Video
Duraflor Animated Explainer Video
Duraflor - Animated Explainer Video
Triple Card Holder - Sundstedt Animation
Triple Card Holder - Introduction Video

Chat with us live on this website during office hours, direct expert call or email us now.

If you’re still not sure about the benefits of explainer video, then please have a look at these pages:

Explainer Video Production Services
Why should I get an explainer video?
A list of 30 great uses of animated video in your business
Healthcare explainer video production services
What is the best explainer video style for your business?
How to create an animated explainer video
The power of animated explainer videos
Top 21 Reasons for using Motion Graphics in Animation

Ready to partner?

    Ready to partner with a multi-award-winning, independent animator based in Scotland, UK? We want to learn more about you! You have four easy options on how to get in touch and we'll follow up:

    1. Please fill out the simple form below and we’ll follow up.
    2. Call Anders: +44 7531 800 711 to discuss your project.
    3. Chat with Anders in the lower right corner on this page.
    4. Email Anders with project details at

    Anders can help you create captivating animated videos that engage your audience and grow your business. Let's bring your ideas to life!

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    +44 7531 800 711

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    What most people do is complete the form above. We can then follow up, get you booked in for a free consultation and provide you with a free quote.

    Want to know more about our animated video services? Please have a look at these pages for more information:

    Services – What We Do
    Animation & Whiteboard Portfolio
    Animated Music Video Production Service
    Lyric Video Production Service
    Explainer Video Production Service
    Healthcare, Biotech, Medical & Pharmaceutical Animation
    Corporate Video Production Service
    Non-Profit Explainer Video Service
    Social Media Animation
    VideoScribe Video Production Service
    Whiteboard Animation Service
    2.5D Parallax 3D Effect Animated Photo Service
    Animated Infographics
    Book Trailer Video Service – Animated Book Trailers
    Title Sequence Design Service
    Professional Video Skin Retouch Service
    Animated Illustration / Animated Loop
    2D Paper Animation
    One-to-one advice, consulting and training
    Sponsorship & Partners

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