Glasgow University Animated Educational Video

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Glasgow University Centre for Research and Development in Adult and Lifelong Learning teamed up with Sundstedt Animation to make an animated educational video about Centre for Sustainable Healthy Learning Cities and Neighbourhoods (SHLC).

SHLC – Centre for Sustainable Healthy Learning Cities (2022)

Credits

Client: Glasgow University
Supported by: UK Research and Innovation (UKRI)
UK Global Challenges Research Fund (GCRF)
Category: 2D Animation
Style: Animated Educational Video
Animation Studio: Sundstedt Animation
Director: Anders Sundstedt
Designer: Anders Sundstedt
Illustrator: Anders Sundstedt
Storyboard: Anders Sundstedt
Character Designer: Anders Sundstedt
Compositor: Anders Sundstedt
Editor: Anders Sundstedt
Script: Graeme Young & Michael Osborne
Length: 01:43

Glasgow University SHLC Animated Educational Video by Sundstedt Animation (23)

The Challenge

Glasgow University came to Sundstedt Animation interested in working with us in regard to an International Research Project, looking for an animated video about Education and Neighbourhoods, a SHLC Education Animation.

SHLC Logo Circle Animation - Sundstedt Animation

The target audience includes national policy- and decision-makers, international organisations (UNESCO, the World Bank, Unicef), INGOs and students. They wanted it to be engaging and accessible to a non-academic and non-educationist audience, and provided us with a creative brief.

Glasgow University SHLC Animated Educational Video by Sundstedt Animation (14)

The Solution

We presented the client with different options and techniques, such as 2D animation and animated whiteboard video. The client knew that they wanted this 2D animation, so this is what we used in this animated video production. We asked the client to provide the approved script and a basic story at the start of the animated video production.

Anders Sundstedt created all the designs, graphics, artwork, character designs and illustrations for the video content for all scenes in the animation in his own unique style. Although the requirement was only for a very simple video, we decided to go for a detailed design. It was agreed that this video did not need fully illustrated backgrounds, instead only a solid background colour was needed.

Glasgow University SHLC Animated Educational Video by Sundstedt Animation (1)

We designed all the assets such as maps, buildings and props, then characters for animation. This video features 2 original animated characters and many detailed illustrations such as different town buildings, a quite accurate world map.

Glasgow University SHLC Animated Educational Video by Sundstedt Animation (9)

These were all prepared for animation. The creation of all artwork took up a large part of the video production timeframe. We wanted to make sure everything to look cohesive and we had the artwork including characters and scene assetsprepared and approved by the client before animation started.

GLASGOW-UN-SHLC-MAP-OPEN-590px

We helped the client with suggestions and advice for the voiceover artist selection. They decided to record the VO themselves and provided us with a basic recording that we then improved by mixing and mastering the track.

Glasgow University SHLC Animated Educational Video by Sundstedt Animation (6)

We communicated regularly with the client throughout the production of this animated video, for approval of all content and for giving them options and to ask them questions about the video. Finally, we put it all together and we added the VO and music. The client loved the animated video content we made and it has been great working with them for this project.

Glasgow University SHLC Animated Educational Video by Sundstedt Animation (29)

Results

When measuring the success for an animated campaign & awareness video content like this one, it is best done by looking at social engagement, for example, the number of views, visits, shares, likes & traffic to your website, here with the goal to educate using animation.

Glasgow University SHLC Animated Educational Video by Sundstedt Animation (9)

The client is publishing the animated video on their SHLC website and social media (Twitter, Instagram), personal pages of SHLC members (Twitter, Instagram, Facebook, LinkedIn), social media of SHLC partners.

Glasgow University SHLC Animated Educational Video by Sundstedt Animation (39)

It will be used as an introduction to their work before every education presentation. More details about the results of this will be provided once we have any data on this.

Glasgow University SHLC Animated Educational Video by Sundstedt Animation (5)

For us the actual reward is that they trusted us to produce this video, and that Anders received glowing recommendations from the client.

Testimonial

“Anders has just completed for the Centre for Sustainable Healthy Learning Cities and Neighbourhoods at the University of Glasgow (http://www.centreforsustainablecities.ac.uk) and excellent animation that focuses on our capacity strengthening of research in the global south. We are very happy to recommend his services to others who require similar work to be done. He was very clear with his requirements in order to produce the animation, and completed the work according to the schedule we agreed. So full marks to Anders for quality and reliability!”
Mike Osborne
Professor of Adult and Lifelong Learning, School of Education, University of Glasgow

Behind The Scenes

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Behind-The-Scenes_3-Sundstedt-Animation
Behind-The-Scenes_4-Sundstedt-Animation
Behind-The-Scenes_1

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