The Old Red Rooster – Animated Music Video

dummy

The Lark and the Loon – The Old Red Rooster : Sundstedt Animation

Looking for a custom made animated music video? Let’s chat!

Sundstedt Animation is one of Scotland’s best 2D/2.5D animation studios, creating unique, fun and original handcrafted animations for worlwide clients like The International Diabetes Federation. But we also do animated music videos for clients like The Lark and the Loon. They reached out to Sundstedt Animation to do the animated music video for their latest single The Old Red Rooster. The result is a handcrafted four-minute 2D animated film about a man and a woman, an accurate portrayal of what the client had in mind at the original outreach.

“It is without a doubt that I can say Anders is a unique animator because his goal is not to finish a project and move on, it’s to make something he enjoys to make and has pride in and the final product shows us his love of animation.”
Jeff Rolfzen
The Lark and the Loon

Credits

Client: The Lark and the Loon
Record Label: The Lark and the Loon
Genre: Neo-folk
Animation Director: Anders Sundstedt
Animation Studio: Sundstedt Animation
Category: Animated Music Video
Style: 2D Paper cutout look
Length: 04:21

The Challenge

From the start, we spoke directly to Jeff from The Lark and the Loon about the story of the video and what style of video they wanted to make. About this moment Jeff says “Upon initial outreach, communication was near immediate and very open. At no point did it feel like we were off the topic or missing our mark!”

The initial conversation was on the phone, followed by emails for the rest of the production. It was not a new way of working, but we found working with the client worked very smooth for this video and the detailed script helped to get started with the concept art and visual style development.

dummy

The Solution

The first stage included deciding on and designing the visual style. The client was initially looking for a shadowbox-style paper cutout look to be created. This is a kind of animation technique that we love and we looked at the story and analysed what would work best for this music video, the characters in the story and how they interact in the story. We discussed our choice of technique in detail with the client and we provided the client with a lot of different examples and concept art, to help decide on the final look. Our animation has a paper cutout effect, but after thinking about the animation initially, we found that an actual visible shadowbox was not suitable for this animation, mainly because the story includes several scenes with long distances of travel with horses and trains, which is not suitable inside a shadowbox. The client said about this period “The concept art stage was incredibly thorough and the initial animations were also very well presented and also very accurate to what was described.”

dummy

All artwork including characters was designed as paper cutout style pieces, including all characters and animals for the video. We developed our own style for the video that has a paper cutout look, while we illustrated all artwork digitally instead of using actual paper cutout pieces. The visual style of the animation is very colorful, rather than a plain white paper style. We also used our own 100% custom drawn textures and brush strokes, as we only use custom made artwork and never stock. While we have been doing paper cutout looks before in previous 2.5D animations, this was the first video where we wanted to actually show the individual cutout pieces, something we’ve not tried to do before in an animation.

From the start Anders Sundstedt wanted to make a very detailed, playful and bright animated music video with high quality backgrounds, characters and animations, using his own personal style. We gave the client advice on the best way of solving the challenges in bringing the script to life. The production timeframe was three months and it was a very busy period to complete this film within this time. A lot of decisions had to be made on the technique, character design and scenery. We are certainly very thorough when it comes to deciding on a design style and character features, and every step of the way we updated the client on progress and choices made. This openness is how we always work with clients, so we can get their input when there are different options available for the animation. We wanted the video to show our love for papercut animation and traditional 2D animation craft and true to the script of the video.

“Damn that looks good. Thanks for sharing. It’s looking really solid!”

Based on the script provided by the client, we went ahead and developed the look and the storyboard for the shots of the animated music video, which was unusually challenging due to for example the many changes from night to day during and between scene changes. We got a bit stuck to figure out how to best animate the night to day changes and the lighting changes required as well as getting the timing right. A central thing was working out how to design the spinning day/night wheel and animating this to fit the length of scenes and transitions. We stripped it down to a separate test project for the day/night transitions and managed to solve this and have the concept approved by the client before looking to incorporate this into all the animated scenes.

“We just watched the video again, we really like it. There’s some really nice moments in there. It looks really nice. You made some really nice scenery and the animation is a good style for it.”

For Anders, this project was another chance to work on creating an animated music video, something that he truly enjoys doing, with handcrafted backgrounds, characters and animation and with the freedom to design everything from scratch, including all character designs. It was also another change to work directly with the client, without any 3rd parties involved. This is something that rarely happens in animated explainer videos, but in our experience this happens frequently in animated music video production. Anders was given the responsibility to design, illustrate and animate the whole video, only from the ideas and initial script provided by the client. The video was completed on time, before the estimated delivery date. For around 12 weeks, Anders worked 6-7 days per week on the video, around 10 hours per day, to give himself time to create the storyboard, artwork, compositing, animation and editing.

dummy

Results

Upon completion, Anders presented the animated music video to the client and we got loads of amazing feedback. The Lark and the Loon are currently planning the release and will be submitting this music video to film festivals and we are excited about potential awards & nominations.

get started making an animated video

Testimonial

We also received an excellent, detailed testimonial from the client.

“When working on our music video we decided to reach out to Anders and Sundstedt Animation to do the animation for us. His displayed work seemed insightful, knowledgeable and worth reaching out for. Upon initial outreach, communication was near immediate and very open. At no point did it feel like we were off the topic or missing our mark. The concept art stage was incredibly thorough and the initial animations were also very well presented and also very accurate to what was described. Every step of the way he received edits and direction very professionally and very efficiently and always gave options and advice when he saw an area that could be done in different ways or could utilize different techniques. The final product was a completed idea of what we started off to make together and was an accurate portrayal of what we had in mind at the initial outreach. It is without a doubt that I can say Anders is a unique animator because his goal is not to finish a project and move on, it’s to make something he enjoys to make and has pride in and the final product shows us his love of animation.”
Jeff Rolfzen
The Lark and the Loon

READY TO PARTNER? – CONTACT US FOR A FREE QUOTE!

Please fill out this quick animated video form and we’ll follow up.
Or call Anders Sundstedt: +44 (0) 7531 800 711.

First name*

Last name*

Your best contact number*

Your website

Your email*

How can we help? Details please!*

What's your budget?*

 By using this form you agree with the storage and handling of your data by this website. Privacy Policy. *

* Indicates Required


Back To Top

error: Alert: Content is protected !!