Frequently Asked Questions

FAQ about our animated video services

get started making an animated video

Here you’ll find answers to many frequently asked questions about our 2D animated video production, animated whiteboard video production, animated VideoScribe production and animated music video production services. If you can’t find answers to your questions below, please let us know.

FAQ - Frequently Asked Questions - Sundstedt Animation

So how do I get a Handcrafted Animated Video?

Simply answer a short questionnaire letting us know a little bit more details about your project, or send us a direct email. Or you can reach Anders Sundstedt right now at +44(0)7531-800-711. You can also chat LIVE in the live chat when online (typically 9 AM – 6 PM weekdays and 10 AM to 7 PM weekends, UK time).

So how do I get a Handcrafted Animated Video?

What is the cost of an animated music video, animated lyric video or animated loop?

What is your budget? All our animated music videos are handcrafted, original and 100% custom made by Anders Sundstedt from scratch. A full animated music video dominates his schedule for a couple of months. The cost depend heavily on the amount of detail, style, complexity, timeframe and length of the animated video. This means the price is different for each video. But, to give you a rough idea, here are some ballpark estimated ranges for our music related services including: full animated music video, full animated lyric video, animated loop / promo video or album/single artwork. To give you an accurate quote, we need a storyboard, script or synopsis from you. Please let us know what animations in our portfolio you liked, as a reference for the level of detail, style and complexity.

Cost of an animated music video

Why should we get an animated explainer video?

72% of customers prefer learning about a product or service through a video. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

Explainer videos have become not so much an optional element in this day and age, but rather a mandatory item for any business requirements. They help visitors to better know and understand your business, product or service than any other means of business marketing can do. It may seem like common knowledge that your website should have an explainer video to help potential customers to better know and understand your business, but if you’re not sure about the benefits of explainer video, then have a look at these articles:
Why should I get an explainer video?
Does my Startup company need an Explainer Video?
How to create an animated explainer video

In Kaltura’s recent report, “The State of Video in the Enterprise 2017”, their survey results revealed that:

“There is a growing demand for all leading technology platforms to add native support for video, with over 80% of respondents from large organizations stating that they now consider the integration of video content and workflows into all of their key technology platforms an important requirement.”

Why should we get an explainer video?

How does it work? What are the stages in the process of creating an animated video?

To answer this question we have described each stage in our process in this simple process page. You work directly with us and you have direct contact with the director and creative. We have the experience to work directly with clients such as directors and CEO’s.

How does it work? What are the stages in the process of creating an animated video?

Why should I choose to work with Sundstedt Animation over other providers?

We are an independent full service animation studio with a love for the beauty of 2D animation. Sundstedt Animation produce great affordable animated videos to companies of all sizes. We produce handcrafted quality HD video that is modern & up to date. We make carefully crafted videos that tell stories. Our animated videos are fun, creative, original and imaginative in style. We are very friendly and are always looking to impress with the animated videos we produce. We offer a different, higher quality service with competitive pricing compared to agencies. Since we don’t outsource the project you will also have much faster response times. Director, animator and illustrator Anders Sundstedt handles your project from script to final delivery. These benefits allow you to enjoy the project more and have more fun working with us. We also work with agencies and studios, making animations and whiteboard videos for additional big brands, from Pfizer to Microsoft. Let’s go!

Why should I choose work with Sundstedt Animation

What different types of animated videos do we offer?

If you are looking for an online animated video, we can do pretty much anything in 2D animation and whiteboard animation. We produce different types of animated video content like web videos, explainer videos, animated music videos, demo videos, TV spots, advertising, corporate animation, educational animation, how-it-works videos, medical animation, motion design video and more. We focus on techniques including 2D animation, 2.5D animation, whiteboard video and motion graphics. We are open to other animation techniques such as papercraft styled animation, paper cut-out animated video and stop motion style animation. Whatever else you are interested in, if it’s an animated web video, animated infographic, loop video or graphics animation, we can most likely do it, so please let us know for a free consultation.

Sundstedt Animation Banner

What’s the best animated explainer video style for your business?

How long should my explainer video be?

Make your video last for 1-2 minutes. 60% of viewers will stop watching after the two-minute mark.

Web videos are, on average, becoming shorter. Today an explainer video between 60 seconds and 120 seconds in length is the general guidance in the animated explainer video industry. It depends on what kind of video you are producing, there is no ‘correct length’ but we try to keep our videos short (60-90 seconds) as attention spans are getting shorter and viewers want to quickly move on to the next thing (a longer video also takes longer to make).

56% of videos published in the last year are less than two minutes long. (Hubspot)

How long should my animated video be?

How long does it take you to complete an animated video?

Our timeline is typically 7-8 weeks for a 1-2 minute high-quality, custom made, animated explainer video, but we can usually accommodate for urgent timelines if required (at a premium rate) or when ordering multiple videos. The exact timeline also depends on our video production schedule at the time of ordering. Please let us know when you will need your video to be delivered, and we will come up with the best solution for your requirements and timeframe.

We have a 100% track record at delivering every video project on time! The timeframe we spend on the creation of one handcrafted, high quality, 1-3 minute 2D animated video ranges from 5-12 weeks from the start of production to delivery. The exact time depends on the video length in minutes and seconds, the visual style, the complexity, the number of characters and detailed backgrounds. For example; a video that has many characters to design, illustrate and animate, many backgrounds to illustrate and/or many complex scenes could take 10-12 weeks for a 1-3 minute video, while a much simpler 60-second video could take only 5-7 weeks. Another recent example would be a highly detailed, complex, 4 minutes long 2D animated music video, which took 12 weeks from the initial client script to completion. Based on the script/storyboard, visual style and length, due to years of experience, we can provide a very accurate estimate of the timeframe, which we have never failed to deliver. If you ever only need a few seconds of looping animation, then one different option to an animated film is an animated loop, which is typically a 5-15 seconds (seamless) looping animation (typically delivered as a GIF animation).

animated video & motion graphics by Sundstedt Animation

What factors are considered when it comes to the cost of the video?

You always get what you pay for, in every industry (including animation companies). But instead of hiring an entire agency, you are working directly with Anders Sundstedt, your director, designer, animator and illustrator. So the price is less than agencies because we don’t have as many overheads. The tailored quote depends on a few different factors: the length, complexity, visual style (for example would you prefer a 2D animated video or an animated whiteboard video) and timeframe. By providing us with project details in the contact form or email, we will get back to you within 24 hours (usually in 1-2 hours) to work our a custom free quote for you. Our services are quoted on a pre-determined project fee basis that eliminates any risk factor of you paying too much in add-ons and extra work. You know exactly what you are going to pay for the video from the start, no surprises and you will not go over the budget. For an accurate estimate, simply get in touch and tell us more about your project, using the contact form or direct email.

What factors are considered when it comes to the cost of the video?

How can I get a free quote for a similar video like the ones in your portfolio?

Use the contact form to email or call +44 7531-800-711 with inquiries to receive a personal quote. In terms of the actual animation production cost and fee breakdown, it is simple and easy to understand, which we think is lacking in this industry. For details about the video production project stages, you can also have a look at the How we work page for details about the process. You can also give us a call, use the contact form, chat with us live or send an email.

Producing an animated video for your company is an investment that could turn out to be one of the best ones you can make!

Does your animation pricing include VAT?

Sundstedt Animation is a sole trader business and not VAT registered, so the price in the quote or invoice is simply the actual price to be paid, no VAT will be added.

What is included in the cost?

Everything from directing, animating, compositing, editing, visual effects. You provide a script and usually a simple storyboard (very basic stick figure sketches is enough). We are very creative and come up with how to animate each scene, character animation, character design, camera movements and scene transitions. We can help you pick a matching, high quality, royalty-free music track for your 100% bespoke video. If you like a custom-made music track created, please mention this in your message.

What's included in the cost?

Can I provide the voice-over audio for the animation?

Yes, as long as it’s a professional voice-over recorded in a professional studio. Note: If you’re a voice actor, please do NOT contact us offering your services as we don’t keep a database of VO artists.

Voice Over Recording

How do you typically deliver you animated videos?

The original animated video is uploaded in Full HD (1080p) to within hours after completion. We send you a password so you can watch the video. When final payment has been received, we enable multiple download options for you on Vimeo. The standard video delivery format is Quicktime.MOV (.MP4 file) with the H.264 codec (Full 1080p HD resolution), optimized for web streaming. This is using the same popular video file format that’s used on internet video services like Vimeo, Youtube and Netflix. The audio is 2 channels stereo, specifically with the sample rate 48 kHz. You can also download the video in several other resolutions for faster playback on slower internet connections, at no extra cost. We can now also offer 4K (2160p) video resolution (optional) at a premium rate. Interested in 4K? Then do remember to let us know this when asking for your free video quote.

Delivering Your Animated Video

What are the contract and payment terms?

We accept 50% deposit before commencing work and the remaining 50% after completion. When paid, the video is released and made available for easy embedding and simple digital download in glorious full resolution. The video can be embedded on your websites, social media, YouTube, Vimeo, Instagram, Twitter etc. Another option is to order the video right now, paying up front. Full details are outlined in our Terms & Conditions page.

What is an explainer video?

Explainer videos are short online marketing videos used to explain your company’s product or service.

Our explainer videos are web videos that supplements textual information in audio-visual form. Our videos are usually short one to two minutes long, presenting information on business, products or services in a simplified way. Our custom explainer videos can be delivered in for example emails, blogs, websites, YouTube and networking sites. We provide original, high quality 1-2 minute animated marketing video, explainer video, demo videos and motion graphics that help your client understand what you do and the problems you solve.

Explainer Videos - Problems to Solve

What does the video allow us to do?

Easily present what you do, explanation via animation, boost the marketability of your products, present your case, increase the opportunity to convert traffic into business, show usability, leapfrog the competition, give an overview, engage the client in a fun and informative way, enhance your website, simplify & explain, content marketing and convert traffic to sales in a way that is fun for the client.

94% of video marketers say video has helped increase user understanding of their product or service. (Wyzowl)

How do we do it?

The client fills in the form that appears under the “contact us” navigation button, or give us a call. If the client wants to go ahead, we then create the animated video around the description and the requirements as stipulated in the form, client script and storyboard. For more details on the production process go here.

Animated Video - How do we do it?

What is your vision?

Sundstedt Animation aims to bring to market a service that enables you to engage your audience and make your concepts clear with an animated video. We love to work with fast-growing companies, startups, artists and bands who want to do something unique with their animated video. Rather than making a video quickly and move on to the next video production, our goal is to make a quality video we are really proud of and that we want to watch over and over again.

What is your vision?

Copyright – Who owns the rights to the animation?

The client is granted a worldwide, time-unlimited license to use the completed animation. Sundstedt Animation retains the ownership, intellectual property and copyright of the final animation. Any artwork, illustrations, images, digital files and electronic project files will be copyrighted to and remain the property of Sundstedt Animation. The full copyright details are outlined in our Terms & Conditions page.

Who hosts the finished video?

You can download the original video and other video formats on (we enable downloads for you video upon final payment) and you can also host it on your own website and upload it to your own Vimeo channel, Facebook page, YouTube channel or other social media sites. Sundstedt Animation reserves the right to display the video on Vimeo, YouTube and other video profiles as part of their own animation portfolio and promotional activities, including film festivals. You can embed it on your website, typically on the landing page, but you can embed it on any other page you want. Free Vimeo embedding code is also included for quick and easy embedding on your page.

Who hosts the Animation from Sundstedt Animation

What is the result?

An entertaining, handcrafted, original animated video of your product, service, idea or song according to your requirements. An unforgettable animated explainer video production that makes your business easy to understand and helps you achieve higher conversions rates and getting you noticed. An awesome, handcrafted animated music video, based on your synopsis, idea or script.

87% of businesses now use video as a marketing tool. (Wyzowl)

What can I do with the video once it’s finished?

You can use it to pitch a new product, service, idea, start-up or media campaigns. You can use it as part of your support. You can share the video with your network and social media, LinkedIn, Twitter, Facebook, and YouTube. You can use it on your landing page, website, blog or presentation.

What can I do with the animated video when it's completed - Sundstedt Animation

Do you add your logo/credit at the end of the animation?

No, different from many other explainer video animation studios we do NOT place our name anywhere in an animated explainer video.

Can I view sample videos of your past animation production work?

Yes, you can view many of our previous 2D animated video projects, animated whiteboard videos, animated music videos, animated explainer videos on skin retouching video on our portfolio page.

Will the video be unique?

Yes, every animated video is personally designed and created from scratch by Anders Sundstedt. We never use stock art, video templates or drag-and-drop. We take your script, we design and draw all the artwork from nothing and all animations are custom made for your video only. Because we take the time to design new character designs and new artwork for every video we make and because we do everything handcrafted, your video will be unique and 100% custom made.

Unique Animated Videos because they are Handcrafted by Sundstedt Animation

How do I know you will make an animated video I like?

You can view our portfolio of many animated explainer videos, animated music videos and animated whiteboard videos to see the quality and personal styles of our work. You can also check our testimonials to find out what past clients say. Here’s the thing: For the many animated music videos we made, all artists have given fantastic testimonials and told us how much they loved the result. If you like a particular video in the portfolio, then please let us know. This helps to better understand what you are looking for, and we can use it as a reference when discussing project timeframe and budget.

Do you offer any discounts if ordering more than one video?

Yes we do. Please let us know how many videos you are looking to make, the length of each video, the timeframe, and we’ll give you a great quote.

What was the first 2D animated music video you made?

Our first fully animated music video was The Mother – Lush. It was released over six years ago. It is still one of the videos that artists mention when they get in touch with us.

Do you employ people, offer work experience, internships or outsource work?

Sorry, no we don’t. We don’t have the time in our busy workday or the facilities to offer a placement, hire someone, offer work experience or internships. We have no plans to hire people or to expand. We have decided that we want to remain an independent and small business, instead of being a larger studio with multiple employees. We enjoy doing all the creative work in-house including design, direction, animation and illustration, and we don’t want to manage staff. Here’s the thing: Anders Sundstedt loves to create all animated videos himself from scratch. We don’t outsource work to other studios or hire freelancers, as we want all work on the website to be created in-house.

Do you employ people, offer work experience, internships or outsource work?

I’m a voice-over artist. Do you keep a database of voice-over artists?

No. We get applications from voice-over artists daily. Please don’t send applications, chat requests, call, email or use the contact form offering your voice over services as we don’t have the time to listen to them or reply.

“It is without a doubt that I can say Anders is a unique animator because his goal is not to finish a project and move on, it’s to make something he enjoys to make and has pride in and the final product shows us his love of animation.”
Jeff Rolfzen
The Lark and The Loon

Like what you see? Let’s work together! Do you still have questions? Please send us a message! Anders would love to hear from you today and hopefully schedule in your video project. What most people do is complete this form. What happens next is that we follow up, get you booked in for a free consultation and provide you with a free video quote.

FAQ-Sundstedt Animation-Video

Need an animated web video? For work examples of our unique, custom, fun and original animated explainer videos, ‘how does it work’ videos, educational videos, infographics videos, motion design production, 2D animated video, animated corporate video, animated promotional videos, animated healthcare videos and animated music videos, please check out our animation portfolio.

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