ADP Animated Series – North Ayrshire Youth Services

The client asked us to direct, design, illustrate and animate a series of 7 short animated videos for the ADP (Alcohol and Drugs Project), North Ayrshire Youth Services, North Ayrshire Council.

Video 1 – Stigma

Video 2 – How To Stay Safe

Video 3 – What To Do If Someone Overdoses

Video 4 – Supporting Someone To Stop Using Alcohol or Drugs:

Video 5 – How Alcohol and Drugs Can Effect Mental Health

Video 6 – Living With Someone Who Uses Alcohol and Drugs

Video 7 – Why Do People Turn To Drugs and Alcohol

Credits

Client: We Do Fruition
End Client: North Ayrshire Council
Category: Animated Explainer Video
Production: Sundstedt Animation
Script: North Ayrshire Youth Services
Art Direction: Anders Sundstedt
Design: Anders Sundstedt
Illustration: Anders Sundstedt
Animation: Anders Sundstedt
Length: 7 x 45 seconds

The Challenge

We had 2 x 1 hour zoom meetings with 9+ attendees including clients & young people (kids) to discuss the ADP animated video series for for North Ayrshire Youth Services (North Ayrshire Council) ADP. The ADP animated series has seven short animated clips (roughly 45 seconds each), featuring 4 different characters in seven different locations. The client got in touch, asking us to create. Each video is a single scene with a different background, a few shots and max 45 seconds. We received 7 intial video scripts for the ADP Animated Series – NA Dash, based on the agreed scope of each video. Each video has an important message related to drugs and alcohol, including: Stigma, Why People Turn to Alcohol & Drugs, Staying Safe, What To Do if Someone Overdoses, Support To Stop, Living With Someone and Mental Health. Each short animated video also needed to start with the same animated intro title clip and then finish with a “for more info” outro clip.

The Solution | Case Study

We created the seven animated video clips for the ADP Animated Series. They feature the 4 characters in total. We were involved in discussing the brifs in detail, providing feedback and how to make them fit within the scope of the project. We also answered any questions the end clients had, suggesting changes, checking their briefs, selecting the background music and subtitling each video. We communicated directly with North Ayrshire Youth Services, North Ayrshire Council, for most of the production. We came up with an animated video design and made it consistent in all seven short clips we created for this collection of animations.

Behind The Scenes

ADP Animated Series - Sundstedt Animation
ADP Animated Series - Sundstedt Animation
ADP Animated Series - Sundstedt Animation
ADP Animated Series - Sundstedt Animation
ADP Animated Series - Sundstedt Animation

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