Meet Anders Sundstedt
Why I Founded Sundstedt Animation
I founded Sundstedt Animation to focus on one particular challenge: helping people understand ideas that are difficult to explain. Whether the subject is healthcare, scientific research, technology, energy, or music, I enjoy finding the visual story hidden inside complex information.
As an independent animation director and visual communicator, I wanted to focus entirely on translating complex ideas into visual stories. When organisations and creative teams bring me technical information, research, or an unfinished idea, my job is to distil it into something clear, engaging, and accurate without losing the important detail or intent behind it.
Background
My background combines engineering, design, and animation. After completing an MSc in Media Technology and Engineering, I worked across digital design, illustration, and motion graphics before founding Sundstedt Animation. That mix of technical understanding and creative practice helps me understand unfamiliar subjects quickly and translate them into visual stories.
Over the years, that approach has taken me from pharmaceutical communication and scientific research to software, education, public sector campaigns, and award-winning music videos. While the subjects differ, the underlying challenge remains the same: turning difficult ideas into stories people understand.
How I Think About Animation
I do not begin by asking what style an animation should use. I begin by asking what the intended audience needs to understand. Visual style, pacing, illustration, and motion all grow from that first question, guided by a focus on improving understanding, preserving technical accuracy, and making complex ideas easier to navigate.
The goal is never to simplify information by removing essential detail. It is to make complex concepts intuitive and accessible without losing meaning.
What I Actually Do
As a 2D animator, illustrator, and motion designer, I lead every stage of the project myself. I interpret the brief, shape the visual approach, create the illustrations, direct and animate the finished piece, and deliver the final work. Keeping the creative process under one direction ensures direct collaboration while preserving both the original idea and visual consistency throughout production.
Creative Work Outside Client Projects
My award-winning personal projects and music video productions allow me to explore new visual techniques, storytelling approaches, and artistic styles. Those creative discoveries directly influence the projects I create for clients, bringing fresh ideas and techniques into my client work.
Clients & Recognition
Over the past two decades, I have collaborated with organisations including Microsoft, Pfizer, Sanofi, the International Diabetes Federation, Scottish Golf, universities, public-sector organisations, agencies, and creative partners around the world. My films have received international festival recognition for animation and visual storytelling.
What Clients Appreciate
Clients often value a direct working relationship with the person creating their animation. They know who is interpreting the brief, making creative decisions, and creating every frame. That continuity helps projects move efficiently while keeping the original vision intact.
Working Together
If you’re trying to explain something that matters, I’d be happy to hear about it. Whether you’re starting with research, a script, or simply an early idea, we can explore how animation can help communicate it clearly. You can discuss your idea directly with the animation director by using the contact form or connecting on LinkedIn.
Discuss your idea with the animation director
Ready To Partner?
