Fewer Funerals Animated Explainer Video

Fewer Funerals Animated Explainer Video (2019)

Fewer Funerals teamed up with Anders Sundstedt at Sundstedt Animation to make a premium, handcrafted animated explainer video – Explaining Fewer Funerals. This video is not only a sample of our animated video work, it was also a lot of fun making it. Who says that comedy can’t apply to animated explainer videos? Together with this fun script provided by the client, we use modern 2D animation in our own style to communicate the idea of Fewer Funerals to the target audience in an entertaining way.


Client: Fewer Funerals
Category: 2D Animation
Style: Animated Explainer Video
Animation Studio: Sundstedt Animation
Director: Anders Sundstedt
Artwork: Anders Sundstedt
Designer: Anders Sundstedt
Illustrator: Anders Sundstedt
Character Designer: Anders Sundstedt
Compositor: Anders Sundstedt
Graphic Designer: Anders Sundstedt
Editor: Anders Sundstedt
VO Script: Fewer Funerals
Voice-Over Artist: Neil Macgillivray
Length: 02:08

Partner with us to make a premium quality 2D animation. Let’s chat!

The Challenge

Fewer Funerals Animated Explainer Video

Fewer Funerals came to Sundstedt Animation interested in working with us, wanting to develop an animated explainer/marketing video for their new website. The animation will be used to promote the new service, both on the website, video pages and social media channels.

Fewer Funerals

About Fewer Funerals

Fewer funerals help you to miss the funerals you’d rather not be at.

Fewer Funerals Explainer Video Production Design - Sundstedt Animation

The Solution

We presented the client with options in animation techniques, styles and methods. We suggested using 2D animation that would be compelling and fun to watch. We asked the client to provide a script for the video.

Fewer Funerals Explainer Video Production Design - Sundstedt Animation

Anders Sundstedt created all the designs, graphics, artwork, character designs and illustrations for the video content for all scenes in the animation in his own unique style. We decided to go for a premium quality design with detailed illustrations, background compositions and camera moves used throughout the video. We also added music and sound effects and edited the video.

Fewer Funerals Animated Explainer Video

The client was presented with artwork/designs for approval. This video features a few different characters and some background designs and other artwork, which took up a large part of the video production timeframe.

Explainer Video Production Design - Sundstedt Animation_30

We suggested a voice over artist we worked with before in the video for Glasgow City Council. We asked the client to provide the voice-over artist recording. We talked with the VO artist, explained what we had in mind for the VO style.

Fewer Funerals Explainer Video Production Design - Sundstedt Animation

We communicated regularly with the client and VO artist throughout the production of this animated video, for approval of all artwork content and to ask them questions about the video, characters and our suggested end title screen. Finally, we put it all together, adding final touches, VO, Sound Effects and music.

Fewer Funerals Animated Explainer Video

The video was completed some time ago on time and the website launched on the 30th of August 2019.

You can also watch the video here in my portfolio and YouTube channel.

The client later asked me to create a simple logo for the website as well, featuring the two F letters in Fewer Funerals.

Fewer Funerals Logo



Behind The Scenes

This gallery show some work in progress, sketches, character design concepts, behind the scenes images and other images from the production by Sundstedt Animation.

Sundstedt Animation - Behind The Scenes - Fuhrer Character
Sundstedt Animation - Behind The Scenes - Guy Design
Sundstedt Animation - Behind The Scenes - Older Woman in Skirt Design
Fuhrer Character Design - Rough Sketch - Sundstedt 2019


“I had Anders do an explainer animation video for my new website and I must say I couldn’t have picked a better guy. He kept me informed the whole time, sending me the work in progress for my approval. He was overflowing with ideas and suggestions which made me change a few things for much the better. His attention to detail was fantastic. At times I felt like it was his project the way he cared for it. Overall 10 out of 10.”
Craig Allison
August 30th, 2019

Read more about our animated explainer videos here…

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