Frequently Asked Questions

FAQ Including process, production and delivery

get started making an animated video

Here you’ll find answers to many frequently asked questions about our animated video services. If you can’t find answers to your questions below, please let us know.

FAQ - Frequently Asked Questions - Sundstedt Animation

So how do I get a Handcrafted Animated Video?

Simply answer a short questionnaire letting us know a little bit more details about your project, or send us a direct email. Or you can reach Anders Sundstedt right now at +44(0)7531-800-711. You can also chat LIVE in the live chat when online (typically 9 AM – 6 PM weekdays and 10 AM to 7 PM weekends, UK time).

Why should we get an explainer video?

Explainer videos have become not so much an optional element in this day and age, but rather a mandatory item for any business requirements. They help visitors to better know and understand your business, product or service than any other means of business marketing can do. It may seem like common knowledge that your website should have an explainer video to help potential customers to better know and understand your business, but if you’re not sure about the benefits of explainer video, then have a look at these articles:
Why should I get an explainer video?
Does my Startup company need an Explainer Video?
How to create an animated explainer video

In Kaltura’s recent report, “The State of Video in the Enterprise 2017”, their survey results revealed that:

“There is a growing demand for all leading technology platforms to add native support for video, with over 80% of respondents from large organizations stating that they now consider the integration of video content and workflows into all of their key technology platforms an important requirement.”

How does it work? What are the stages in the process of creating an animated video?

To answer this question we have described each stage in our process in this simple process page. You work directly with us and you have direct contact with the director and creative. We have the experience to work directly with clients such as directors and CEO’s.

FAQ - Sundstedt Animation

Why should I choose to work with Sundstedt Animation over other providers?

Sundstedt Animation produce great affordable animated videos to companies of all sizes. We produce handcrafted quality HD video that is modern & up to date. We make carefully crafted videos that tell stories. Our animated videos are fun, creative, original and imaginative in style. We are very friendly and are always looking to impress with the animated videos we produce. We offer a different, higher quality product at the lower end of the price range compared to agencies. Since we don’t outsource the project you will also have much faster response times. Director, animator and illustrator Anders Sundstedt handles your project from script to final delivery. These benefits allow you to enjoy the project more and have more fun working with us. We also work with agencies and studios, making animations and whiteboard videos for additional big brands, from Pfizer to Microsoft. Let’s go!

Why should I choose work with Sundstedt Animation

What different types of videos do we offer?

If you are looking for an online animated video, we can do pretty much anything in 2D animation and whiteboard animation. We produce different types of video content like web videos, explainer videos, demo videos, TV spots, advertising, corporate animation, educational animation, how-it-works videos, medical animation and more. We focus on techniques including 2D animation, 2.5D animation, whiteboard video and motion graphics. We are open to other techniques such as stop motion and papercraft styled animation. Whatever else you are interested in, if it’s an animated web video, we can most likely do it, so please let us know.

Sundstedt Animation Banner

What’s the best animated explainer video style for your business?

How long should my video be?

Web videos are, on average, becoming shorter. Today an explainer video between 60 seconds and 120 seconds in length is the general guidance in the animated explainer video industry. It depends on what kind of video you are producing, there is no ‘correct length’ but we try to keep our videos short (60-90 seconds) as attention spans are getting shorter and viewers want to quickly move on to the next thing (a longer video also takes longer to make).

How long does it take you to complete an animated video?

Our timeline is typically 7-8 weeks for a 1-2 minute animated explainer video, but we can usually accommodate for urgent timelines if required (at a premium rate) or when ordering multiple videos. The exact timeline also depends on our schedule at the time of ordering. Please let us know when you will need your video to be delivered, and we will come up with the best solution for your requirements.

We have a 100% track record at delivering every project on time! The timeframe we spend on the creation of one handcrafted, high quality, 1-3 minute 2D animated video ranges from 5-12 weeks from the start of production to delivery. The exact time depends on the video length in minutes, the visual style, the complexity, the number of characters and backgrounds. For example; a video that has many characters to design, illustrate and animate, many backgrounds to illustrate and/or many complex scenes could take 10-12 weeks for a 1-3 minute video, while a much simpler 60-second video could take only 5-7 weeks. Another recent example would be a highly detailed, complex, 4 minutes long 2D animated music video, which took 12 weeks from the initial client script to completion. Based on the script/storyboard, visual style and length, due to years of experience, we can provide a very accurate estimate of the timeframe, which we have never failed to deliver.

animated video & motion graphics by Sundstedt Animation

What factors are considered when it comes to the cost of the video?

You always get what you pay for, in every industry! But instead of hiring an entire agency, you are working directly with Anders Sundstedt, your director, animator and illustrator. So the price is less than agencies because we don’t have as many overheads. The tailored quote depends on a few different factors: the length, complexity, visual style (for example would you prefer a 2D animated video or an animated whiteboard video) and timeframe. By providing us with project details in the contact form or email, we will get back to you within 24 hours (usually in 1-2 hours) to work our a custom free quote for you. Our services are quoted on a pre-determined project fee basis that eliminates any risk factor of you paying too much in add-ons and extra work. You know exactly what you are going to pay for the video from the start, no surprises and you will not go over the budget. For an accurate estimate, simply get in touch and tell us more about your project, using the contact form or direct email.

How can I get a free quote for a similar video like the ones in your portfolio?

Use the contact form to email or call +44(0)7531-800-711 with inquiries to receive a personal quote. In terms of the actual cost and fee breakdown, it is simple and easy to understand, which we think is lacking in this industry. For details about the project stages, you can also have a look at the How we work page for details and if you have any questions about the process you can give us a call, use the contact form or send an email to

The Old Red Rooster Music Video
The Old Red Rooster - Animated Music Video
Glasgow City Council - Sundstedt Animation
Glasgow City Council – Animated Explainer Video
International Diabetes Federation - Taking Diabetes to Heart - Sundstedt Animation - Animated Campaign Video
DPRAA Animated Explainer Video
DPRAA - Animated Explainer Video
Microsoft Whiteboard Video - Sundstedt Animation
Microsoft Windows 10 Protects - Whiteboard Video
Eco-Schools - Animated Explainer Video
The Black Sheep - Animated Music Video
The Black Sheep - Animated Music Video
Fewer Funerals Animated Explainer Video
Fewer Funerals - Animated Explainer Video
Lush Animated Music Video - Mother - Sundstedt Animation
Lush - Animated Music Video
Pale White Guy Animated Music Video - Sundstedt Animation
Live - Animated Music Video
Cayman Dance Animated Music Video - Sundstedt Animation
Cayman Dance - Animated Music Video
100 Years in Marketing - Animated Explainer Video
Duraflor Animated Explainer Video
Duraflor - Animated Explainer Video
Milo Biotechnology Animated Explainer Video
Milo Biotechnology - Animated Explainer Video
KiDS Educational Whiteboard Video
IDF KiDS - Educational Whiteboard Video
Dumfries & Galloway Animated Explainer Video
Dumfries & Galloway - Animated Marketing Video
Windows 10 Defender Advanced Threat Protection
Windows 10 Defender - Whiteboard Video
Zestica Educational Medical Animation
Zestica - Animated Educational Video
Givvit Explainer Video
Givvit - Animated Explainer Video
ARCHIE-WeST Animation
ARCHIE-WeSt - Animated Explainer Video
BASW Eddie - Animated Marketing Video
Windows 10 Enterprise med Software Assurance
Windows 10 Enterprise Software Assurance - Whiteboard Video
Track My Beef - Biotech Explainer Video
BASW-Steven Explainer Video by Sundstedt Animation Studio
BASW Steven - Marketing Video
M-Squared-Lasers Explainer Animation
M Squared Lasers - Animated Explainer Video
BASW Amber - Marketing Video
LightForge - Animated Explainer Video
Titan Vision Animated Explainer Video by Sundstedt Animation
Titan Vision - Animated Explainer Video
Kom igång med Windows 10 i molnet VideoScribe
Kom igång med Windows 10 i molnet - Whiteboard Video
Push Digital - Animated Explainer Video
Windows As A Service VideoScribe
Windows As A Service - Whiteboard Video
Pfizer Explainer Video
Pfizer Explainer Video [Coming Soon]
Becoming an Early Riser - Explainer Video

Producing an animated video for your company is an investment that could turn out to be one of the best ones you can make!

Does your pricing include VAT?

Sundstedt Animation is a sole trader business and not VAT registered, so the price in the quote or invoice is simply the actual price to be paid, no VAT will be added.

What is included in the cost?

Everything from directing, animating, compositing, editing, visual effects. You provide a script and usually a simple storyboard (very basic stick figure sketches is enough). We are very creative and come up with how to animate each scene, character animation, character design, camera movements and scene transitions. We can help you pick a matching, high quality, royalty-free music track for your 100% bespoke video. If you like a custom-made music track created, please mention this in your message.

What's included in the cost?

Can I provide the voice-over audio?

Yes, we much prefer if you supply the professional voice-over recording (by a professional voice-over artist recorded in a professional studio). Alternatively, we can hire one of the best and most experienced voice over artists in the industry for your project, to record in a professional recording studio, once the voice-over narrative is finalized. We do not keep a database of voice-over artists, so if you’re a voice actor, please do NOT contact us as we unfortunately don’t have the time or resources to reply to the many voice actor applications we get daily.

Voice Over Recording

How do you typically deliver you videos?

The original video is uploaded in Full HD (1080p) to within hours after completion. We send you a password so you can watch the video. When final payment has been received, we enable multiple download options for you on Vimeo. The standard video delivery format is Quicktime .MOV (.mp4 file) with the H.264 codec (Full 1080p HD resolution), optimized for web streaming. This is using the same popular file format that’s used on internet video services like Vimeo, Youtube and Netflix. The audio is 2 channels stereo, specifically with the sample rate 48 kHz. You can also download the video in several other resolutions for faster playback on slower internet connections, at no extra cost. We can now also offer 4K (2160p) video resolution (optional) at a premium rate. Interested in 4K? Then do remember to let us know this when asking for your free quote.

Delivering Your Animated Video

What are the contract and payment terms?

We accept 50% deposit before commencing work and the remaining 50% after completion. When paid, the video is released and made available for easy embedding and simple digital download in glorious full resolution. The video can be embedded in any number of websites you wish. Another option is to order the video right now, paying up front. Full details are outlined in our Terms & Conditions page.

What is an explainer video?

Our explainer videos are web videos that supplements textual information in audio-visual form. Our videos are usually short one to two minutes long, presenting information on business, products or services in a simplified way. Our custom explainer videos can be delivered in for example emails, blogs, websites, YouTube and networking sites. We provide original, high quality 1-2 minute animated marketing video, explainer video, demo videos and motion graphics that help your client understand what you do and the problems you solve.

Explainer Videos - Problems to Solve

What does it allow us to do?

Easily present what you do, explanation via animation, boost the marketability of your products, present your case, increase the opportunity to convert traffic into business, show usability, leapfrog the competition, give an overview, engage the client in a fun and informative way, enhance your website, simplify & explain, content marketing and convert traffic to sales in a way that is fun for the client.

How do we do it?

The client fills in the form that appears under the “contact us” navigation button, or give us a call. If the client wants to go ahead, we then create the animated video around the description and the requirements as stipulated in the form, client script and storyboard. For more details on the production process go here.

Animated Video - How do we do it?

What is your vision?

Sundstedt Animation aims to bring to market a service that enables you to engage your audience and make your concepts clear with an animated video. We love to work with fast-growing companies and startups who want to do something unique with their animated video.

Copyright – Who owns the rights to the animation?

The client is granted a worldwide, time-unlimited license to use the completed animation. Sundstedt Animation retains the ownership, intellectual property and copyright of the final animation. Any artwork, illustrations, images, digital files and electronic project files will be copyrighted to and remain the property of Sundstedt Animation. The full copyright details are outlined in our Terms & Conditions page.

Who hosts the finished video?

You can download the original video and other video formats on (we enable downloads for you video upon final payment) and you can also host it on your own website and upload it to your own Vimeo channel, Facebook page, YouTube channel or other social media sites. Sundstedt Animation reserves the right to display the video on Vimeo, YouTube and other video profiles as part of their own animation portfolio and promotional activities, including film festivals. You can embed it on your website, typically on the landing page, but you can embed it on any other page you want. Free Vimeo embedding code is also included for quick and easy embedding on your page.

Who hosts the Animation from Sundstedt Animation

What is the result?

An entertaining, handcrafted, original animated video of your product, service or idea according to your requirements. An unforgettable animated explainer video production that makes your business easy to understand and helps you achieve higher conversions rates and getting you noticed.

What can I do with the video once it’s finished?

You can use it to pitch a new product, service, idea, start-up or media campaigns. You can use it as part of your support. You can share the video with your network and social media, LinkedIn, Twitter, Facebook, and YouTube. You can use it on your landing page, website, blog or presentation.

Do you add your logo/credit at the end of the animation?

No, different from many other explainer video animation studios we do NOT place our name anywhere in the video.

Can I view samples and reference video projects of your past work?

Yes, you can view many of our previous 2D animated video projects and whiteboard videos on our portfolio page and on Vimeo and YouTube channels.


Will the video be unique?

Yes, every design is created from scratch using no stock, templates or drag-and-drop. We take your script, we design and draw all the artwork from nothing and all animations are custom made for your video only. Because we take the time to design new character designs and new artwork for every video we make and because we do everything handcrafted, your video will be unique and 100% custom made.

Unique Animated Videos because they are Handcrafted by Sundstedt Animation

Do you employ people, offer work experience, internships or outsource work?

Sorry, no we don’t. We don’t have the time in our busy workday or the facilities to offer a placement, hire someone, offer work experience or internships. We have no plans to hire people or to expand. We have decided that we want to remain an independent and small business, instead of being a larger studio with multiple employees. We enjoy doing all the creative work in-house including design, direction, animation and illustration, and we don’t want to manage staff. We don’t outsource work to other studios or hire freelancers, as we want all work on the website to be created in-house.

Do you hire voice-over artists?

The short answer is no, sorry. If an animation project requires it, we will either have the client hire the voiceover artist, or we occasionally go to a voiceover artist website and listen to samples there. We get many voiceover artist applications every day, but we don’t have the time to listen to them as we are not hiring. We don’t keep a database of voiceover artist applications, so please do not send voiceover services related emails thank you.

“It is without a doubt that I can say Anders is a unique animator because his goal is not to finish a project and move on, it’s to make something he enjoys to make and has pride in and the final product shows us his love of animation.”
Jeff Rolfzen
The Lark and The Loon

Like what you see? Let’s work together! Do you still have questions? Send us a message! Anders would love to hear from you today.

Need an animated web video? For work examples of our unique, custom, fun and original animated explainer videos, ‘how does it work’ videos, educational videos, infographics videos, corporate video and music videos, check out our animation portfolio.


Interested in working together? We do not work with just anyone. Please fill out this form and we’ll follow up. Or email us at or call Anders Sundstedt: +44 7531 800 711

Your name*

Your email*

How can we help? Details please!*

 By using this form you agree with the storage and handling of your data by this website. Privacy Policy. *

* Indicates Required

Back To Top

Don`t copy text!