Cayman Dance Animated Music Video
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Cayman Dance – Animated Music Video made by Sundstedt Animation for the artist DEZ new single.
Cayman Dance Animated Music Video (2018)
Credits
Client: DEZ
Category: Animated Music Video
Release Date: 31st of January 2018
Style: 2D Animation
Animation Studio : Sundstedt Animation
Directed By: Sundstedt Animation
Creative Director: Anders Sundstedt
Design : Anders Sundstedt
Character Art Direction: Anders Sundstedt
Character Design: Anders Sundstedt
2D Animation & Composite: Anders Sundstedt
Animation Producer : Anders Sundstedt
Background Design: Anders Sundstedt
Prop Design: Anders Sundstedt
Editor: Anders Sundstedt
Length: 03:37
The Solution
We asked the client to provide the basic story for the Cayman Dance Animated Music Video. We then came up with the visual style, art direction, designs, character designs, all artwork, backgrounds and animations for the video, all handcrafted from scratch. We decided to go for a detailed 2D cartoon style, including walking and dancing characters. We designed the characters and this video features 8 characters, so artwork and illustration to design and prepare these and all the backgrounds for animation was a lot of work.
We wanted to make sure everything looked cohesive and we had all characters and scenery approved by the client before the animation start. We communicated regularly with the animated music video client throughout the production. Finally, we put all the scenes together to the complete animation, carefully applied our color adjustments and added many additional improvements. The client loved the music video we made and was very happy with the added extras and finally, we delivered the Animated Music Video to the client for use as the main intro to their website page and social media.
Results
When measuring the success for animated music video content like this one, it is best done by looking at social engagement, for example, the number of views, shares, likes & traffic, here with the goal to provide really great marketing and awareness about DEZ new single ‘Cayman Dance’.
DEZ has published the video on its brand new official website.
The website landing page and all other web pages backgrounds are entirely based on the original animated video illustrations, artwork and character designs by Anders Sundstedt.
It has also been promoted on their YouTube page.
Behind The Scenes
This gallery shows some work in progress and behind the scenes images from the Cayman Dance Animated Music Video production, including unused items.
Client Testimonial
“We were just putting the finishing touches to the audio recording of “Dance” when I first started looking for a suitable animation to go with the song. As you may have listened to it you will probably realize as we did that the song wouldn’t suit a 3d or what I can only describe as a slick type animation. I was looking for a fresh innocent type of production to go with the song It and wasn’t long before we found Anders. After an initial inquiry and he immediately got back and we swapped some ideas and agreed on a budget. We worked together on storyboard and Anders then took over and worked his magic. The animation came in on time and in the budget. I can only wish him all the best for the future and big thanks.”
Client Feedback Comments
“Everyone loves the animation – I do as well.”
“It has been great working with you and I know you have spent many hours on Dance (the video) and you have so much pride in your work (genius).”
“Looks great. You are a star.”
“I will be writing great reviews.”
“These are great. Really good.”
“I love it. You’re a genius!”
“I love him (the character called Man).”
“Cay (the female character) looks great and lovely movements.”
“The cruise ship looks great. Georgetown looks brilliant. I really mean that it’s perfect.”
“That is so funny, really the best yet (about the kite character scene).”
“Thanks again and it really does look good.”
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