Pale White Guy animated music video & results

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Chillout Records, a Record label focusing on instrumental and vocal based chillout and pop music came to Sundstedt Animation with a basic idea for the Pale White Guy Animated Music Video, an official Animated Music Video for Pale White Guy debut Single ‘Live (The Best Things In Life Are Free)’, out April 7th 2017. Result: The animated music video we made landed at #1 in the Irish iTunes charts & the song cracked top 20 iTunes chart in Ireland.

Pale White Guy – Live (Best Things In Life Are Free) Official Music Video


Client: Chillout Records
Artist: Pale White Guy
Song: Live (Best Things In Life Are Free)
Category: Branding/Marketing/Debut Single Video
Style: 2D/2.5D Animation
Animation Studio: Sundstedt Animation
Directed By: Anders Sundstedt
Creative Director: Anders Sundstedt
Animation Producer: Anders Sundstedt
2D Animation & Composite: Anders Sundstedt
Storyboard: Anders Sundstedt
Design: Anders Sundstedt
Background Design: Anders Sundstedt
Character Illustration: Anders Sundstedt
Prop Design: Anders Sundstedt
Editor: Anders Sundstedt
Length: 03:21

Pale White Guy Animated Music Video 1 - Sundstedt Animation

The Challenge

We worked directly with Bryan at Chillout Records. He provided the basic idea & script for this video. He asked us to freely design the characters and animate the official music video for the Pale White Guy debut single ‘Live (Best Things In Life Are Free)’, with references to some well known music videos and with ideas for the main character (singer) inspired by well know artists such as Bowie and Prince, and other celebs as inspiration for some of the other characters, including Donald Trump.

Pale White Guy Animated Music Video 3 - Sundstedt Animation

The Solution

Based on the script and ideas for the video, we created a storyboard for the music video. But before this, we created all the character designs and prepared them for animation. A lot of work was put into the character concept and design and we even re-designed several of the already completed and approved characters, because we did not want them to be too similar to well-known celebrities. So we re-designed a few of them again from scratch and changed the clothing and looks as well. Last but not least we animated and directed the whole video based on the script and storyboard, but we directed all the shots and added new additional shots to make the video more interesting.

Pale White Guy Animated Music Video 2 - Sundstedt Animation

Film Festivals Results (Music Video)

This music video has received 13 film festival laurels. The total film festival results to date: 1 Awards Finalist, 2 Awads Semi-Finalist and 10 Offical Selection. Here you can see the 9 first film festival laurels received:

  • Beer Town Film Festival – Promo & Advertising (including music videos) – Official Selection (May 25, 2018).
  • Cartoon Club – Cartoon Club Award – Official Selection (July 17, 2017).
  • Chicago Visions Film Festival – Music Video – Official Selection (July 16, 2017).
  • Colorado International Activism Film Festival – Music Video – Official Selection (July 1, 2018).
  • Feel The Reel International Film Festival – Short Film (WEB / MUSIC VIDEO) – Awards Finalist (April 30, 2017).
  • FIFF-Filmstrip International Film Festival – Short Films (Music Video) – Official Selection (July 19, 2017).
  • Gold Movie Awards Goddess Nike – Best videoclip (music video) MAIN CATEGORY – Official Selection (December 11, 2017).
  • TMFF – The Monthly Film Festival – MUSIC VIDEO / WEB SHORT – Official Selection (April 30, 2017).
  • Caribbean Film Festival & Market – International Music Video, International Short Animation – Semi-Finalist (June 11, 2017).

Behind The Scenes | Work in Progress

This gallery shows some work in progress concept images and behind the scenes images from the Animated Music Video ‘Live’ by the band Pale White Guy. As mentioned some characters didn’t get used in the video, some of which you can see here:

pale white guy character early version by Sundstedt Animation
pale white guy the best things in life are free twitter profile
animated music video production by Sundstedt Animation


“Anders was a pleasure to work with. From the outset, we agreed a budget, timeframe and detailed storyboard for the project. All was documented as a matter of record for both sides. Anders gave regular updates throughout the creative phase and called out where possible any limitations and a proposed remedy for same. He completed the project on time and within budget and has been supportive in any follow-up and change requests. Anders is a total professional and a talented creative that I would be happy to work with again.”
Chillout Records

The video for the new Pale White Guy single Live lands at #1 in the Irish iTunes charts

Pale White Guy Animated Music Video – the music video we made for the song ends up at #1 in the iTunes charts in Ireland. When used effectively, animated video can help you accomplish anything. With these amazing results, we are hungry for more animated music video work, for another new song, a marketing video, an explainer video. We don’t know what is next, so we want you to tell us!

Pale White Guy cracks top 20 iTunes chart in Ireland with Live (The Best Things In Life Are Free)

Very exciting and they really deserve this because the song is really great and we really enjoyed working with Chillout Records to make the Pale White Guy Animated Music Video.

More chart news about Pale White Guy single Live on iTunes, Google Play, HMV and 7 Digital

About Chillout Records.Com

CHILLOUT specializes in chillout music including electronic, rock and pop instrumentals and vocal-based material. Content has been licensed worldwide including various TV networks and production houses including Harpo Productions and MTV.

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