Process – How We Work
Our video production process – making short animated films 100%, custom made from scratch.
01 Creative Brief / Idea:
Use our simple Get Started Form to explain the basic idea of the video: brief, style, budget, length, where it’s to be used, when you need it by and links to any videos that you like. From your details we will contact you within 24 hours (usually 1-2) to answer any questions and to provide you with a free no-obligations quote.
We don’t know your business like you do, you know your product or idea the best. Please include any voice over & basic annotations for each scene in your script. Prioritise your message, keep your story short, simple & easy to digest. Who is it for? Always consider the audience you are trying to reach & ensure the video is relevant to them.
We like to know what you have in mind for the animation content, so we do recommend providing a basic storyboard with your script. Ask and we will provide you with our free, blank storyboard template for drawing a simple sketch of each scene (stick figures are fine). If you prefer not to provide a storyboard, let us know and we will add storyboarding to the quote.
04 Visual Style:
We then figure out how your video will be best designed and animated, based on your brief, final script & storyboard, while you can just relax and take it easy as it’s now all being taken care of. We work out what it looks like, we design and illustrate all artwork, characters and environments, all handcrafted from scratch in-house. We believe that an awesome animated video needs to stand out, so part of our process is creating original design and illustrations for every video, every time. We don’t like to cut corners and we don’t use stock artwork or video templates.
If you have an important message to deliver, you need to have the right person delivering it. When asking for a quote please let us know if you want us to hire a professional voice over artist (Microsoft, Google, Nike, Pfizer) or if you want to provide your own high quality, professional voice over recording.
Here we build and animate each scene by hand based on the approved storyboard and script. The handcrafted animation help you tell the story: You know what you want to communicate and we are here to help you do it, with style and technical expertise. We are always continuing to work on our process flow, process steps, designs and trying out new animation techniques and methods.
Next we take the animated video frames created and carefully apply our post production secret sauce.
The last stage in the production is sound mixing and editing. Here we add any sound effects to improve the animations, add the voice over track and help you find the perfect royalty free song. If your voice over recording is not mastered we now offer an optional professional audio mastering service.
Once finalized, we upload the video in beautiful 1080p HD resolution (4K optional) so you can download and use it on your website, YouTube, Vimeo, trade-show, email, sales-meeting and anywhere else you want. As part for the process we give you free, custom embedding code to have it embedded anywhere you want in a single step, including on your website, blog, Facebook, LinkedIn, Google & Twitter.
Working remotely with our studio
Sundstedt Animation is based in the heart of Scotland, Glasgow, UK. We have the experience of working with many types of companies from a wide range of industries. We have worked remotely with a diverse range of clients all over Scotland, England, Europe, USA, and Canada. For many work examples of our original, custom-made animated videos, please view our portfolio page.
We are very comfortable working remotely with customers, communicating via email, phone, mobile, Skype, LinkedIn or chat, depending on the client preference. Check out our client testimonials page today to read what they have said about working with our in-house animation studio Sundstedt Animation, based in Scotland, UK.
Questions about the production process
We hope that you found this process page helpful and that you understand the steps involved. If you have any questions about the script, storyboard, design or animation, simply ask and we’re happy to explain in more detail. Feel free to contact us via email, using the contact form or call us at +44 7531-800-711 to speak to Anders. You can also check out our FAQ page for answers to many questions.
If you’d like Sundstedt Animation to get cracking on a persuasive, awesome 60-120 second video, send us an email today! Our creative director, illustrator, animator & motion designer, Anders Sundstedt, who has been awarded for creating a Top 10 Best Explainer Video, will use all his skills and experience to make an engaging, creative, original and fun video, with 100% custom made artwork and animations, made from scratch in-house.