Scottish Golf Animated Explainer Video

Partner with us to make a premium animated explainer video. Let’s chat!

Scottish Golf 2D Animated Explainer Video - Sundstedt Animation _18

Scottish Golf – Structuring for junior section (2020)

Scottish Golf teamed up with Anders Sundstedt at Sundstedt Animation to make a handcrafted 2D animated explainer video.


Client: Scottish Golf
Category: 2D Animation
Style: Animated Explainer Video
Animation Studio: Sundstedt Animation
Director: Anders Sundstedt
Artwork: Anders Sundstedt
Designer: Anders Sundstedt
Illustrator: Anders Sundstedt
Animator: Anders Sundstedt
Character Designer: Anders Sundstedt
Compositor: Anders Sundstedt
Editor: Anders Sundstedt
Voice-Over: Neil Macgillivray
Length: 01:42

Partner with us to make a premium quality 2D animation. Let’s chat!

The Challenge

Scottish Golf 2D Animated Explainer Video - Sundstedt Animation _18

Scottish Golf contacted Sundstedt Animation, interested in working with us to create a series of animated videos including an exciting 2D animated explainer video for a new era for Scottish Golf and National Junior Framework. The animations will be used in 2020 onwards and are being used together with their new website launch.
More details TBC.

About Scottish Golf

Scottish Golf is the national governing body for the sport of golf in Scotland. Based at the Home of Golf in St Andrews, they provide support to Scotland’s affiliated golf clubs (c580), representing and adding value to around 180,000 golf club members. Sponsors include Arnold Clark Car & Van Rental, Sport Scotland, Loretto, Aberdeen Standard Investments, ProDream USA and Golf Holiday Direct.

Scottish Golf Animated Explainer Video 18

The Solution

We presented Scottish Golf with different options in animation techniques and design styles. They were interested in both whiteboard video and 2D animated video. We suggested and agreed on using 2D animation for one part and whiteboard videos for the other parts. We asked the client to provide a storyboard script for the video.

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It was a great experience working with Scottish Golf. Anders Sundstedt made all the videos, created all the assets, designs, artwork, backgrounds, character designs and illustrations for the animations in his own style. We decided to go for a outlined, coloured cartoon illustrated style, following a colour profile we developed, guided by the new company color scheme blues as the base. We made each scene design with detailed illustrations, background compositions (some with a solid white background) throughout the animation.

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The client was presented with the assets including character designs and background designs. This video features many different characters related to golf, and many detailed 2D backgrounds, which took up a large portion of the project timeframe. We wanted to make sure all assets looked great. We made sure that all characters, props and backgrounds were inspected and approved by the client before animating.

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We asked the client if they wanted to provide the voice-over artist selection and recording. But they wanted us to suggest a VO artist which we did. We talked in great detail with the VO artist, explained what to think about regarding the speed and style for the voice over.

Scottish Golf 2D Animated Explainer Video - Sundstedt Animation _18

We communicated regularly with the client throughout the animation production and to ask them for any input about the video, characters and suggestions. We put it all together, added the animation to the scenes and final touches, edited, and mixed the VO and a music track audio.

Scottish Golf 2D Animated Explainer Video - Sundstedt Animation (0-01-21-07)

The video has been completed and is to be live sometime soon.


When measuring the success of an animated campaign, training & awareness video, it is usually done by looking at social engagement, for example, the number of views, visits, shares, likes & traffic to your website. We will follow up on the results and the use of the video over the coming weeks and months.

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What is most rewarding is that they trusted us to produce this animated video for such an important project, including golf team building, junior sections and why juniors are important.

Scottish Golf Animated Explainer Video - Sundstedt Animation

Behind The Scenes

This gallery will show some work in progress, sketches, character design concepts, behind the scenes images and other images from this animation by Sundstedt Animation.



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