Pfizer Explainer Video

We were asked to design and create this animated Pfizer Explainer Video. This is the public version of the animated explainer video.

Here are some selected design, illustration and artwork samples from the animated explainer video:

What's included in the cost?
cartoon character animated explainer video
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Agency: Synergy
Client: Pfizer
Design: Anders Sundstedt
Illustrator & Animator: Anders Sundstedt
Storyboard: Anders Sundstedt
Style: Explainer Video
Length: 01:14

The Problem

Synergy commissioned us to create an animated explainer video for Pfizer. This also included the creation of the design, storyboard, direction, animation and illustration.

The Solution

In this cartoon character animated explainer video for Pfizer we designed a modern, cartoon style, custom made explainer video for the client. We came up with a visual explainer video design concept, created the illustrated storyboard based on the script provided by the client. On approval of the design concept/style and storyboard, we went ahead to create the 1 minute animated explainer style short film. For this video, we also mixed in the music with the provided VO and we made a few revisions of the Pfizer Explainer Video for some small adjustments. With this animated explainer video, we found a way to get people excited about establishing more by working together. We delivered the Pfizer Explainer Video in full HD with download and embedding options provided. We really enjoyed working on this project and we are looking forward to doing more animated corporate explainer video work for brands in the medical industry in the future.

The Results

We developed and delivered the Pfizer Explainer Video animation on time and according to specification. We have been told that “the clients are really delighted with the animation and are happy with the content”.
The feedback from Synergy has been very positive and they think it looks great and that what we have drawn is perfect. The completed animated Pfizer Explainer Video has been approved and we are looking forward to adding this video to our explainer video examples portfolio soon.


We created the storyboard for this animated explainer video. The initial storyboard was simple sketches, while below is the final storyboard in full colour, with some finished designs shown.

Storyboard Pfizer Example - Sundstedt Animation


Here are some examples of the early storyboard sketches, first in black in white and later partly coloured.


If you’re still not sure about the benefits of explainer video, then please have a look at these pages:

Explainer video production service
Why should I get an explainer video?
Does my startup company need an explainer video?
How to create an animated explainer video
A list of 30 great uses of animated video in your business
Healthcare explainer video production services
What is the best explainer video style for your business?
The power of animated explainer videos

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