Duraflor Animated Explainer Video

Whether it’s a carpet tile design, a practical vinyl or protecting an entrance, Duraflor’s extensive range of products will enable you to exceed your project expectations.

Duraflor Animated Explainer Video – Sundstedt Animation

Credits

Client: Duraflor
Category: Branding
Style: 2.5D Animation
Animation Studio : Sundstedt Animation
Directed By: Sundstedt Animation
Creative Director: Anders Sundstedt
Animation Producer : Anders Sundstedt
2D Animation & Composite: Anders Sundstedt
Storyboard: Anders Sundstedt
Design : Anders Sundstedt
Background Design: Anders Sundstedt
Character Art Direction: Anders Sundstedt
Character Design: Anders Sundstedt
Prop Design: Anders Sundstedt
Editor: Anders Sundstedt
Script: Duraflor
Length: 01:07

The Challenge

Duraflor’s culture is built on fundamental values of trust, friendliness, innovation, consistency, and integrity. Next-day delivery is often possible from their extensive stocks, and an unerring focus on dependable quality gives that vital project assurance. Our local friends at Duraflor came to us looking for a smart Duraflor Animated Explainer Video that would communicate Duraflor’s approach.

The Solution

Duraflor’s Scotland script and basic storyboard did a great job at communicating the message they wanted to get across to its audience. Our job was to find a visual style and design that fit the Duraflor brand, website and find a color scheme that matches with their existing company colors. Our job was then to go ahead and create the Duraflor Animated Explainer Video for their company website. We created everything from scratch including all illustrations to animations. The Duraflor Animated Explainer Video we created balances a cartoon style with professional and corporate. The client wanted help in providing our own ideas, feedback, and suggestions to the existing storyboard and for some scenes, we came up with the ideas for what should happen in that scene in regards to content and motion.

Behind The Scenes | Work in Progress

This gallery starts with a screenshot of the launch day Duraflor About Page followed by behind the scenes images from video production, including work in progress and unused items.

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