13 Reasons to use video to improve your website

Posted on Tuesday, 4 June 2013

13 reasons why you should be using video for improving your site


  1. Studies indicate that 3 days after visiting a website, people retain 10% of what they read, 35% of informative graphics that they see and 65% of what they see and hear through a video.
  2. Hearing and seeing about your products and services has more credibility and helps you to connect to your visitors on an emotional level.
  3. A video allows you to project a more personal profile to your company website.
  4. Around 66% of the world’s mobile data traffic will be video by 2014. Smartphones and the majority of mobile devices are optimized for video consumption. Providing video content increases your ability to differentiate yourself from your competition.
  5. People like to watch video. A survey done by Forbes in October 2010 suggested that 80% of senior executives are watching more online videos today than they were one year ago. Your clients want it. All of the trends indicate that your clients want video from you.
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  7. 65% of U.S. executives surveyed by Forbes in October 2010 visit a vendor’s website after viewing a work-related online video.
  8. 75% of all executives in the study suggested they watched work-related videos on business websites at least once a week, and more than 50% use YouTube to watch those videos.
  9. The average visitor does not read all the content of your website. In seconds the visitor will decide to leave the page and search for another site. This short time is very important to convince the visitors to stay. By adding a short animated video to your website, you will make it more interesting.
  10. More content in less time. Video is a unique way of communicating a lot of information in a short period of time. According to Dr. James McQuivey of Forrester Research, watching a minute of video is the equivalent of reading 1.8 million words.
  11. Branding is a complex business. Videos allow you to further craft and shape your brand. Video allows you to convey emotions that you can’t bring across with text and still photos only; it provides you with an opportunity to add different attributes to your brand.
  12. Clients can use their video not only on their website, but also through YouTube and Vimeo and all ther other online channels. In addition, they can use the video in presentations, marketing campaigns or on TV in waiting rooms.
  13. Website Quality. Videos improve the overall quality of a website, and how the website is used.
  14. E-Mail Marketing. Using videos in E-Mail marketing generates 2-3 times higher click-thru rates compared to static E-Mails.

Sources: The Internets.

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