Guide: What is an Explainer video?

Posted on Thursday, 27 September 2012
Using Adobe Ideas when creating the drawings for this animation
Adobe Touch Features story on their Facebook page and Twitter

House 2DWhat is an Explainer video? An explainer video is a short, usually 1-2 minute, online video explaining a company product or service, you can view some sample videos on our animations page. Perhaps you are wondering why you should get an online explanation video for your website, Youtube or Facebook? The main reason is that people visiting a website are much more likely to watch an interesting, fun and exciting video rather than only reading pages on a webpage, even if your website looks great and has the latest technology & style.

“According to a recent study by Forrester Research, videos are 53 times more likely to get a first page Google ranking than conventionally optimized webpages.”

Google Ranking - SEO

We create animated videos, motion graphics and illustration

Sundstedt Animation offers a 60-120 second animation with a premium quality and a very competitive price. The style is unique, most popular is the 2d cartoon style explainer video as seen in the showreels, but if you are looking for something a little less “cute” and more “corporate” infographics, you do not have to look elsewhere because we have a lot of experience of those as well. Just let us know what you are looking for, using this Start your project form, where you can specify things like your budget, time frame and what kind of video you are looking for – you own it forever!

our explainer video work

A lot of people are really impressed by our videos, when they watch them, we get a lot of emails from visitors and clients who tell us how impressed they are, what great work we do and how nice and wonderful our videos are. For testimonials you can see a few of them here.

we create everything from scratch

We create all our videos from scratch, doing all the artwork and animation and directing, based on a script and an optional basic storyboard from the client. This is why our prices are very competitive, there is no middle man, you hire us directly to produce the video for you, on average taking 1-2 weeks of work per minute of professional quality video in full 1080p HD, including free embedding code to help you put the video on your website.

webpage videos

We provide an easy, friendly and reliable service. Don’t spend a fortune buying your online videos from a big explainer video company, work directly with us for the most personal service available. For any questions, have a look at the FAQ page and just contact us with any other questions you may have, we will respond in 24 hours or less!


Please fill out this quick animated video form and we’ll follow up.
Or call Anders Sundstedt: +44 (0) 7531 800 711.

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Using Adobe Ideas when creating the drawings for this animation
Adobe Touch Features story on their Facebook page and Twitter
Anders Sundstedt Photo

Anders is the Founder and Owner at Sundstedt Animation, where he creates handcrafted animated explainer videos, music videos and whiteboard videos. He lives in Glasgow, Scotland and enjoys film and photography. You can follow him on LinkedIn, Google+, Twitter and Instagram.

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