Some thoughts about the impact of generative AI on design

Posted on Wednesday, 21 June 2023

Regarding the immediate impact of AI, I have some reservations about the assumption that visual designers will be the most affected. This perspective isn’t solely influenced by my work in the visual field. I believe that other professions, including VO artists, SEO experts, web designers, programmers, writers, and marketing professionals, may also experience significant and rapid effects due to advancements in AI.

In fields like architecture, visual design, illustration, and graphics, AI-generated content tends to draw more attention and generates discussions, particularly in online platforms. On the contrary, professions like programming may not have the same level of visible AI integration. Interestingly, I recently came across information stating that around 40% of programmers already incorporate AI into their work. VO artists may have concerns as AI-generated voices continue to improve, and similar anxieties may arise among writers, teachers, and even doctors and healthcare professionals.


Imagine a scenario where people increasingly rely on AI psychologists or AI “doctors” for discussing their health concerns. Real doctors often have limited time to delve into detailed discussions about medications and treatments. However, with AI systems like GPT, individuals could spend as much time as needed exploring finer details, such as interactions between different medications and supplements. It’s fascinating to note that GPT has access to an extensive collection of medical studies, providing it with substantial knowledge in areas like medication interactions.

These are my initial thoughts on the topic, and I find it intriguing to contemplate how AI will impact various professions in diverse ways.

On a separate note, I wanted to mention my experience using MidJourney for nearly a year. While it is an impressive tool and has been valuable for my learning and experimentation, I’ve discovered that it has many limitations. While it can quickly generate a beautiful and pretty images, including realistic AI-generated photos and artistic paintings, the results are very random, and there is very limited control over the output. This makes it challenging to use for any commercial work, as the randomness extends to the content, layout, structure, and composition of the images. It’s even difficult to for example generate the desired number of characters in an image, as you might ask for two people and end up with thirty instead. Each new updated AI model may generate a “nicer” looking result, but the random nature and lack of control still remains.

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