The Importance of Animation and Illustrations for Business Website Owners

Posted on Friday, 15 April 2016
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The importance of animation and illustrations for business owners

Stiff competition in the world of business means that it has become increasingly important for businesses of all sizes to ensure that they have a solid online presence. A big part of achieving this goal is to make sure that your business has a good, professional and eye-catching website, as this can help to boost customer numbers and seal the success of the business on a global basis.

Global Basis

Of course, you have to ensure you avoid just throwing a low quality website online, as this could do more damage than good. It is vital that you put plenty of thought into the various components of the website, which includes the use of high quality, relevant animation and illustrations to capture the attention of website visitors.

Why is this so important?

There are a number of key reasons why the use of illustrations and animation is so important when it comes to websites. First off, a site that is packed with written content with no graphics to break up the text is not going to be particularly easy on the eye. This means that visitors are less likely to stick around on your site, which means that they could end up going to a rival company with a more user-friendly, attractive website.

Attractive Website Sundstedt Animation

Secondly, when people go onto your website they are more likely to be drawn to animation and illustrations than they are to text. This is why it is important to ensure that graphics are strategically placed on the page in order to attract the eye of the visitor. They should also be colourful and vibrant as well as high quality, as these qualities can all make a big difference in terms of how effective they will be.

attractive website strategically placed

Many businesses now make use illustrations and animation in order to make their websites more appealing to customers. Entertainment companies also use graphics, animation and illustrations to make their sites more appealing and eye-catching. Competition is tough but sites use exciting graphics and illustrations to promote their products.

Gaming sites make excellent use of graphics and animation in order to attract the attention of website visitors. This helps to capture the interest of those visiting the site, as they are drawn to the images and are therefore more likely to read the content and information that is displayed alongside the illustrations.

graphics and animation to attract visitors

So, if you want to make sure that your business makes the most of having an online presence, make sure you spend time not only focusing on the content on the site but also how to make the best use of graphics and illustrations.

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Anders Sundstedt Photo

Anders is the Founder and Owner at Sundstedt Animation, where he creates handcrafted animated explainer videos, music videos and whiteboard videos. He lives in Glasgow, Scotland and enjoys film and photography. You can follow him on LinkedIn, Google+, Twitter and Instagram.

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