How we make you an explainer video

Posted on Sunday, 11 October 2015


How we make you an explainer video animation

Our animated video production service has been designed to make it clear & easy to understand when you want an awesome explainer video created. Here is our tried and tested 8 step process:

how it works explainer video

01 Creative Brief / Idea:

Process Step One - ConceptUse our simple Get Started Form to explain the basic idea of the video and your budget. We will contact you within 24 hours to answer any questions.

02 Script:

Process Step Two - ScriptingWe don’t know your business like you do, you know your product or idea the best. Please include a script that includes voice over & basic annotations for each scene. Prioritise your message, keep your story short, simple & easy to digest. Who is it for? Always consider the audience you are trying to reach & ensure the video is relevant to them.

03 Storyboarding:

Process Step Three - Storyboard DesignWe recommend providing a simple storyboard sketch of each scene in your script. A stick figure sketch is great, or you could simply make a PowerPoint.

explainer video storyboard

04 Visual Style:

Process Step Four - StyleWe then figure out how your video will be best designed and animated, based on your brief, final script & storyboard, while you can just relax and take it easy as it’s now all being taken care of. We design and illustrate all artwork, characters and environments by hand in-house. We believe that an awesome animated video needs to stand out and not look just like everyone else’s, so part of our process is creating original design and illustrations for every video, every time. We don’t like to cut corners and we don’t use stock artwork or video templates. It takes longer, but it’s worth it to have a 100% unique video.

“It is without a doubt that I can say Anders is a unique animator because his goal is not to finish a project and move on, it’s to make something he enjoys to make and has pride in and the final product shows us his love of animation.”
Jeff Rolfzen
The Lark and the Loon

Visual Style Development - Sundstedt Animation

05 Voiceover:

Process Step Five - VOIf you have an important message to deliver, you need to have the right person delivering it. When asking for a quote please let us know if you want us to hire a professional voice over artist (Microsoft, Google, Nike, Pfizer) or if you want to provide your own high quality, professional voice over artist studio recording.

voice over artist selection - sundstedt animation

06 Animation:

Process Step Six - Animation ProductionHere we build and animate each scene by hand based on the approved storyboard and script. The handcrafted animation helps you tell the story: You know what you want to communicate and we are here to help you do it, with style and technical expertise. We are always continuing to work on our process flow, process steps, designs and trying out new animation techniques and methods.


Sundstedt Animation Music Video Background

Next we take the animated video frames created and carefully apply our post-production secret sauce.

07 Sound

Process Step Seven - SoundThe last stage in the production is sound mixing. Here we add any sound effects to improve the animations, add the voice over track & help you find the perfect royalty-free song.

08 Delivery

Once finalized, we upload the video in beautiful 1080p HD resolution (4K optional) so you can download and use it on your website, YouTube, Vimeo, trade-show, email, sales-meeting and anywhere else you want. As part of the process we give you free, custom embedding code to have it embedded anywhere you want in a single step, including on your website, blog, Facebook, LinkedIn, Google & Twitter.

International Diabetes Federation 2D Animation - Sundstedt Animation (0-01-19-02)

Working remotely with our studio

If you’d like Sundstedt Animation to get cracking on a persuasive, awesome 60 seconds video, send us an email! Our creative director & motion designer, Anders Sundstedt, who has been awarded for creating a Top 10 Best Explainer Video, will use all his skills and experience to make an engaging, creative, original and fun video, with 100% custom made artwork and animations made from scratch, plus a great soundtrack.

Ready to partner?

    Ready to partner with a multi-award-winning, freelance, self-employed animator based in Scotland, UK? Anders doesn't work with just anyone. You have four easy options on how to get in touch::

    1. Please fill out the simple form below and we’ll follow up.
    2. Call Anders: +44 7531 800 711 to discuss your project.
    3. Chat with Anders in the lower right corner on this page.
    4. Email Anders with project details at

    Anders can help you create captivating animated videos that engage your audience and grow your business. Let's bring your ideas to life!

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    Sundstedt Animation

    22 Auldlea Gardens
    Beith KA15 2EP
    Scotland, United Kingdom
    +44 7531 800 711

    Call Anders To Get Started!

    What most people do is complete the form above. We can then follow up, get you booked in for a free consultation and provide you with a free quote.

    Want to know more about our animated video services? Please have a look at these pages for more information:

    Services – What We Do
    Animation & Whiteboard Portfolio
    Animated Music Video Production Service
    Lyric Video Production Service
    Explainer Video Production Service
    Healthcare, Biotech, Medical & Pharmaceutical Animation
    Corporate Video Production Service
    Non-Profit Explainer Video Service
    Social Media Animation
    VideoScribe Video Production Service
    Whiteboard Animation Service
    2.5D Parallax 3D Effect Animated Photo Service
    Animated Infographics
    Book Trailer Video Service – Animated Book Trailers
    Title Sequence Design Service
    Professional Video Skin Retouch Service
    Animated Illustration / Animated Loop
    2D Paper Animation
    One-to-one advice, consulting and training
    Sponsorship & Partners

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