How We Make You an Explainer Video
How We Create Custom Explainer Videos: Our 8-Step Process
Creating an effective animated explainer video involves much more than animation. It requires a clear message, engaging storytelling, and visuals designed to connect with your audience. At Sundstedt Animation, every project is crafted from initial concept to final delivery, combining custom illustration, storytelling, and motion design. Here is how we take your project from initial concept to completion:
01 Discovery and Creative Brief
Use our simple Get Started Form to share your idea, goals, audience, preferred timeline, and any details that will help us understand your goals and recommend the best creative approach. Anders reviews every brief personally and contacts you within 24 hours to answer any questions.
02 Script
Clients provide the completed script for their video, and we review it to help ensure the message, pacing, and structure work effectively for animation before storyboarding begins.
03 Storyboarding
We create a storyboard and visual plan for your video, mapping out each scene, movement, and transition before animation begins. This allows us to refine the pacing, structure, and storytelling early, helping avoid costly revisions during animation.
04 Visual Style
Every illustration, character, and environment is created specifically for your project. Nothing comes from stock libraries or templates. Original artwork gives your video a distinctive visual identity built around your brand, audience, and message.
05 Voiceover
A great message requires the right voice. Let us know if you would like us to source and hire professional voiceover artists, or if you prefer to supply your own high-quality studio recording.
06 Animation
Each scene is personally illustrated and animated by Anders, combining handcrafted artwork, motion design, and technical expertise to transform your story into a polished, engaging animation.
07 Sound
The final stage combines professional sound mixing with the finishing touches that bring the animation together. We integrate custom sound effects, balance the voiceover track, and help you select the right soundtrack to enhance the overall viewing experience.
08 Delivery
Your finished video is delivered in the formats you need for your website, social media, presentations, digital marketing, and other platforms where you need to communicate your message.
“It is without a doubt that I can say Anders is a unique animator because his goal is not to finish a project and move on, it’s to make something he enjoys to make and has pride in and the final product shows us his love of animation.”
Explainer Video FAQs
How long does it take to create an explainer video?
Most custom explainer videos take around 5 to 10 weeks, depending on the visual style, video length, complexity, and feedback rounds.
How much does an explainer video cost?
Every project is illustrated and animated from scratch, so pricing depends on video length, visual style, complexity, production schedule, and any additional services such as professional voiceover.
Can you help with the script?
Yes. While clients provide the completed script, we review it and suggest improvements where needed to help ensure it works effectively as an animated video.
What animation styles do you create?
We specialize in custom 2D animation, motion design, and illustrated styles tailored specifically to your brand identity without using templates or stock assets.
Why choose custom animation instead of templates?
Custom animation allows every visual element to be designed around your message and brand. Unlike template-based videos, a bespoke animation gives you a unique visual style created specifically for your audience.
Explainer Video Examples
To see examples of these steps in action, view our explainer video portfolio.
Start Your Explainer Video Project
As a specialist explainer video company, Sundstedt Animation is trusted by organisations worldwide for over 16 years. Every project is illustrated completely from scratch with no templates or stock artwork, ensuring direct collaboration with the animator throughout production.
If you’re ready to explain a product, service, or idea through custom animation, get in touch. We’d love to discuss your project and create an explainer video that engages your audience and communicates your message clearly.
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