Explainer Videos By The Numbers

Posted on Monday, 11 November 2013

Explainer Videos By The Numbers
This is a list of selected statistics on online video taken from several different sources – helping explain the benefits of Explainer Videos By The Numbers:

  • 188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video. (Comscore 2013)
  • 2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions. (ReelSEO)
  • 30 second in-stream mobile video ads have an 88.3% completion rate. (Rythm Insights)
  • 33% of all online activity is spent watching video.
  • 36% of online consumers trust video ads. (NIELSEN Wire)
  • 42% of videos viewed on a tablet are over 10 minutes long.
  • 50% of mobile wireless network traffic is video, rising to 66% by 2016. (bytemobile)
  • 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  • 52% of videos viewed on a PC are under 3 minutes long.
  • 60% of website visitors watch video content before reading text on the same page.
  • 65% of executives visit the marketer’s website after viewing a video.
  • 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)
  • 87% of online marketers use video content (Outbrain).
  • 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
  • 96% of online shoppers watch online video. (Comscore 2010)

Google Ranking Image by Sundstedt Animation

  • With proper optimization, video content increases the chance of front-page Google results by 53 times.
  • About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
  • According to Forbes, 59% of executives would rather watch video than read text.
  • According to Visible Measures, 20% of viewers will click away from a video in 10 seconds or fewer.
  • Animated explainer videos increase conversion rates by 20%. (Unbounce)
  • Audiences chose to watch ads 4.6 billion times in 2012. (Adage)
  • Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)
  • Each day 100 million internet users watch an online video.
  • Cats are more viral than dogs in video. (Adage)
  • Forrester Research found that a single minute of video is worth 1.8 million words.
  • Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
  • Mobile and tablet users are 3 times more likely to watch online video than laptop or desktop users. (NPD)
  • More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos. (YouTube)
  • On average, mobile viewers watch videos that are three times longer those on PCs and laptops, and the amount of mobile viewers are expected to reach over 54 million by the end of 2012.
  • Online audiences chose to watch video ads at a rate of more than 150 per second in 2012.
  • Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
  • Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)
  • Online video traffic will be 55% of all consumer internet traffic worldwide by 2016.


  • 92 percent of mobile video viewers share videos with others. (Invodo)
  • YouTube is now 28% of all searches on Google.
  • Online video users are expected to double to 1.5 billion in 2016. (Cisco)
  • Only 24% of national brands are using online video to market to consumers. (Kantar Media)
  • Over 1 billion unique users visit YouTube every month.
  • Over 85% of the country’s Internet users viewed online video content in September 2012 alone.
  • Over 90% of Internet Traffic is Video Content.
  • Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video. (Comscore 2012)
  • Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore 2010)
  • The average internet user watches 186 videos on average every month.
  • Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)
  • Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies.
  • Video promotions are 6 times more effective than print and direct mail.
  • Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
  • Visitors continue navigating your website for an extra 2 minutes after watching video content.
  • YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands.

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