40 Video Marketing Statistics for 2019

Posted on Friday, 18 October 2019

40 video marketing statistics for 2019

40 Video Marketing Statistics for 2019

Recent studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).

65% of people use YouTube to help them solve a problem. Want to build a house or remove weird parasites from your eye? YouTube might have the answer (Google).

52% of marketers say videos are the type of content with the best ROI (HubSpot).

A Facebook executive predicted that their platform will be all video and no text by 2021 (Quartz).

Mobile video consumption rises by 100% every year (Insivia).

Video marketing best practices

6 out of 10 people would rather watch online videos than television (Google).

Mobile video ad spend is expected to be around 72% of the total digital ad spend this year (eMarketer).

YouTube is the second most popular website after Google (Alexa).

75% of all video plays are on mobile devices (eMarketer).

Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service (Wyzowl, 2018).

Video trends

80% of marketers also claim to be satisfied with the ROI of video ads that they have posted to social media (Animoto, 2018).

25% of companies publish videos every week (Buffer).

Users view more than 1 billion hours of video each day on YouTube (YouTube).

65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video (Forbes).

Videos are becoming more and more popular. 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018).

81% of businesses use video as a marketing tool

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text (Insivia).

Adding video to your emails can increase click rates by 300% (HubSpot).

Video increases organic search traffic on a website by 157% (Conversion XL).

Nearly 50% of internet users look for videos related to a product or service before visiting a store (Hubspot).

92% of users watching video on mobile will share it with others (Wordstream).

6 out of 10 people would rather watch online videos than television.

81% of businesses use video as a marketing tool — up from 63% over the last year (Hubspot).

YouTube is by far the most widely-adopted video channel for marketers (Wyzowl, 2018).

By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (Cisco).

Video marketers achieve a 54% increase in brand awareness (Optinmonster, 2019).

video marketing statistics for 2019

Including a video on your landing page can boost your conversion rate by up to 80% (Unbounce).

A website is 53 times more likely to reach the front page of Google if it includes video (Insivia).

The average user spends 88% more time on a website with video (Forbes, 2018). So as expected, online videos help keep users on your website longer.

Social media posts with video have 48% more views (HubSpot).

People are 1.5 times more likely to watch video on their mobile phones (Facebook).

Social video statistics

The 2019 report by Wyzowl shows that 87% of marketing professionals use video as a marketing tool (Wyzowl, 2019).

YouTube is the second largest search engine. It receives more than 1.5 billion users per month and plays over 1 billion hours of video each day to users (SEJ, 2018).

By 2020 there will be close to 1 million minutes of video crossing the internet per second (Cisco).

Video campaigns on LinkedIn have 50% view rates (LinkedIn).

Videos under two minutes long get the most engagement (Wistia).

Social media posts with video have 48% more views.

On average, people spend 2.6x more time on pages with video than without (Wistia).

73% of consumers claim that they have been influenced by a brand’s social media presence when making a purchasing decision (State of Social Video Marketer Trends, 2018).

88% of video marketers are satisfied with the ROI of their video marketing efforts on social media (Animoto, 2018).

78% of people watch online videos every week, and 55% view online videos every day (HubSpot).

Video marketers get 66% more qualified leads per year (Optinmonster, 2019).

By 2020 there will be close to 1 million minutes of video crossing the internet per second

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