Pale White Guy Animated Music Video

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Chillout Records, a Record label focusing on instrumental and vocal based chillout and pop music came to us with a basic idea for the official Animated Music Video for Pale White Guy debut Single “Live”, out April 7th 2017.

Pale White Guy – Live (Best Things In Life Are Free) Official Music Video


Client: Chillout Records
Artist: Pale White Guy
Song: Live (Best Things In Life Are Free)
Category: Branding/Marketing/Debut Single Video
Style: 2D/2.5D Animation
Script/Idea: Bryan at Chillout Records
Animation Studio: Sundstedt Animation
Directed By: Anders Sundstedt
Creative Director: Anders Sundstedt
Animation Producer: Anders Sundstedt
2D Animation & Composite: Anders Sundstedt
Storyboard: Anders Sundstedt
Design: Anders Sundstedt
Background Design: Anders Sundstedt
Character Illustration: Anders Sundstedt
Prop Design: Anders Sundstedt
Editor: Anders Sundstedt
Length: 03:21

The Challenge

We worked directly with Bryan at Chillout Records. He provided the basic idea & script for this video. He asked us to freely design the characters and animate the official music video for the Pale White Guy debut single ‘Live (Best Things In Life Are Free)’, with references to some well known music videos and with ideas for the main character (singer) inspired by well know artists such as Bowie and Prince, and other celebs as inspiration for some of the other characters, including Donald Trump.

The Solution

Based on the script and ideas for the video, we created a storyboard for the music video. But before this, we created all the character designs and prepared them for animation. A lot of work was put into the character concept and design and we even re-designed several of the already completed and approved characters, because we did not want them to be too similar to well-known celebrities. So we re-designed a few of them again from scratch and changed the clothing and looks as well. Last but not least we animated and directed the whole video based on the script and storyboard, but we directed all the shots and added new additional shots to make the video more interesting.

Behind The Scenes | Work in Progress

This gallery shows some work in progress concept images and behind the scenes images from the Animated Music Video ‘Live’ by the band Pale White Guy. As mentioned some characters didn’t get used in the video, some of which you can see here:


“Anders was a pleasure to work with. From the outset, we agreed a budget, timeframe and detailed storyboard for the project. All was documented as a matter of record for both sides. Anders gave regular updates throughout the creative phase and called out where possible any limitations and a proposed remedy for same. He completed the project on time and within budget and has been supportive in any follow-up and change requests. Anders is a total professional and a talented creative that I would be happy to work with again.”

– Bryan at Chillout Records.Com

About Chillout Records.Com

CHILLOUT specializes in chillout music including electronic, rock and pop instrumentals and vocal-based material. Content has been licensed worldwide including various TV networks and production houses including Harpo Productions and MTV.


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