Frequently Asked Questions

FAQ Including process, production and delivery

get started making an animated video

Here you will find answers to many frequently asked questions about our services. If you can’t find answers to your questions, let us know.

FAQ - Frequently Asked Questions

Why should we get an explainer video?

Explainer videos have become not so much an optional element in this day and age, but rather a mandatory item for any business requirements. They help visitors to better know and understand your business, product or service than any other means of business marketing can do. It may seems like common knowledge that your website should have an explainer video to help potential customers to better know and understand your business, but if you’re not sure about the benefits of explainer video, then have a look at these articles:
Why should I get an explainer video?
Does my Startup company need an Explainer Video?
How to create an animated explainer video

So how do I get an Explainer Video?

Send us an email request.
Answer a short questionnaire.

How does it work? What are the stages in the process for creating an animated video?

To answer this question we have described each stage in our process in this simple process page. You work directly with us and you have direct contact with the director and creative. We have the experience to work directly with clients such as directors and CEO’s.

Why should I choose work with Sundstedt Animation over other providers?

Sundstedt Animation produce great affordable video to companies of all sizes, with a focus on start-ups. We produce handcrafted quality HD video that is modern & up to date. We make carefully crafted videos that tell stories. Our animated videos are fun, creative, original and imaginative in style. We are very friendly and are always looking to impress with the animated videos we produce. We offer a higher quality product at the lower end of the price range. With the larger studios, you can expect an average project to take 8-10 weeks, while our average turnaround time is 4-5 weeks because we don’t outsource the project. Since we don’t outsource the project you will also have much faster response times to emails, having direct contact with the director, designer, and animator. These benefits allow you to enjoy the project more and have more fun working with us. We also work with agencies, making animations for big brands, from Pfizer to Microsoft.

What different types of videos do we offer?

If you are looking for an online animated video, we can do pretty much anything. We produce different types of video content like web videos, explainer videos, demo videos, TV spots, advertising, corporate animation, educational animation, how-it-works videos, medical animation and more. We focus on techniques including 2D animation, 2.5D animation, whiteboard video and motion graphics. We are open to other techniques such as stop motion and papercraft animation. Whatever else you are interested in, if it’s an animated web video, we can most likely do it, so please let us know.
What’s the best animated explainer video style for your business?

How long should my video be?

How long should it be
Web videos are, on average, becoming shorter. Today an explainer video between 60 seconds and 120 seconds in length is the general guidance in the industry. It depends on what kind of video you are producing, there is no ‘correct length’ but we try to keep our videos short (60-90 seconds) as attention spans are getting shorter and viewers want to quickly move on to the next thing (a longer video also takes longer to make).

How long does it take you to complete an animated video?

We have a 100% track record at delivering every project on time! On average one handcrafted high quality animated video takes us 4 weeks from start of production to delivery. The time it takes depends on the length, visual style and complexity of the video. For example; a video that has many characters to design and illustrate, a lot of background artwork or many complex scenes could take more than 4 weeks for a one minute video, while a simpler video could take only a couple of weeks. Based on the script/storyboard, the visual style and the length we can give you a time estimate for delivery. If required we can offer faster production options at a premium rate.

What factors are considered when it comes to the cost of the video?

The quoted amount depends on different factors, the length is usually the main factor, other factors include the complexity of the animation and the visual style. To help you with the projects budget we have put together a prices page with a small table of packages. The prices are estimates, but by adding your project details in the contact form, we will get back to you via email providing support and a free no obligations quote within 24 hours (usually in 1-3 hours). We can add or subtract services to adjust the price. For example, if you don’t need us to provide the voice over, then do let us know. Our services are quoted on a pre-determined project fee basis that eliminates any risk factor of you paying too much in add-ons and extra work. You know exactly what you are going to pay for the video from the start, no surprises and you will not go over the budget. No additional fees.

How can I get a free approximate quote for a similar video like the ones in your portfolio?

Please have a look at the typical packages to get a basic idea of the prices for our 100% custom made animated video services. Then use the contact form to email or call +44(0)7531-800-711 with inquiries to receive a personal quote. In terms of the actual cost and fee breakdown, it is easy to understand and the pricing structure as it’s clear which we think is lacking in this industry. For details about the project stages, you can also have a look at the How we work page for details.

Producing an explainer video for your company is an investment that could turn out to be one of the best ones you can make!

Does your pricing include VAT?

Sundstedt Animation is not VAT registered so our prices do not include VAT. So no VAT will be added to the price.

What is included in the cost?

what-is-included-sundstedt-animationEverything from character design & illustration, artwork, backgrounds, directing, animation, editing and visual effects. You provide a script: simply ask for our free storyboard template document, or use your own. We are very creative and come up with how to animate each scene, character animation, camera movements and scene transitions. We can help you pick a matching royalty free music track for your 100% bespoke video. If you like a custom made music track created, please mention this in your message.

Can I provide the voice over audio?

provide-vo-sundstedtYes, if you prefer to supply your own professional voice over. Alternatively, we can hire one of the best and most experienced voice over artists in the industry for you, to record in a professional recording studio, once the narrative and storyboard is completed.

How do you typically deliver you videos?

The video can be delivered as a downloadable full HD 1080p original file on Vimeo in only hours after completion. The standard video delivery format is Quicktime .MOV (.mp4 file) with the H.264 codec (Full 1080p HD resolution), optimized for web streaming. This is using the same popular file format that’s used on internet video services like Vimeo, Youtube and Netflix. The audio is 2 channels stereo, specifically with the sample rate 48 kHz. We can also quickly convert the video to 720p HD for faster playback on slower internet connections if needed, at no extra cost. We can now also offer 4K (2160p) video resolution (optional) at a premium rate. Interested in 4K? Then do remember to let us know this when asking for your free quote.

What are the contract and payment terms?

We accept 50% deposit before commencing work and the remaining 50% after completion. When paid, the video is released and made available for easy embedding and simple digital download in glorious full resolution. The video can be embedded in any number of websites you wish. Another option is to order your video right now, paying up front for one of the video production services on the pricing packages page.

What is an explainer video?

Our explainer videos are web videos that supplements textual information in audio-visual form. Our videos are usually short one to two minutes long, presenting information on business, products or services in a simplified way. Our custom explainer videos can be delivered in for example emails, blogs, websites, YouTube and networking sites. We provide original, high quality 1-2 minute animated marketing video, explainer video, demo videos and motion graphics that help your client understand what you do and the problems you solve.

What does it allow us to do?

Easily present what you do, explanation via animation, boost the marketability of your products, present your case, increase the opportunity to convert traffic into business, show usability, leapfrog the competition, give an overview, engage the client in a fun and informative way, enhance your website, simplify & explain, content marketing and convert traffic to sales in a way that is fun for the client.

How do we do it?

The client fills in the form that appears under the “contact us” navigation button, we then create an animated video around the description and the requirements as stipulated in the form and storyboard. For details on the simple process go here.

What is your vision?

Sundstedt Animation aims to bring to market a service that enables you to engage your audience and make your concepts clear with an animated video. We love to work with fast growing companies and startups who want to do something unique with their animated video.

Copyright – WHO OWNS THE RIGHTS TO THE VIDEO?

faq explainer space rocket1. The client can use the completed animated video anywhere they want, for example on social media, their website, Youtube, LinkedIn, Facebook and TV.
2. Once the video is delivered, the client is granted a license to use the animation. There are no on-going license fees and we do not claim any royalties.
3. Sundstedt Animation can use the clients finished video project in their reel, portfolio, gallery and write about the project on their website and other places.
4. The final animation, source files and project files will be copyrighted to Sundstedt Animation. Any footage and logos included in the animation will remain copyrighted to their respective owners.
The full copyright details are outlined in our Animated Video Agreement.

Who hosts the finished video?

There are several options: You can download the video and host it yourself or upload it to your Vimeo channel, Facebook page, YouTube channel or other social media sites. If you prefer we can host it for you on Vimeo or YouTube, which means you can reach extra potential clients via our Vimeo channel, YouTube channel and website. You can embed it on your website, typically on the landing page, but you can embed it on any other page you want. Free embedding code is included for quick and easy embedding on your page.

What is the result?

An entertaining, hand crafted, original animated video of your product, service or idea according to your requirements. An unforgettable animated explainer video production that makes your business easy to understand and helps you achieve higher conversions rates and getting you noticed.

What can I do with the video once it’s finished?

You can use it to pitch a new product, service, idea, start-up or media campaigns. You can use it for funding like on Kickstarter. You can use it to help with sales pitches and as part of your support. You can share the video to your network and social media, LinkedIn, Twitter, Facebook and YouTube. You can use it on your landing page, website, blog, presentation and anywhere you would like.

Do you add your logo/credit at the end of the animation?

No, different from many other explainer video animation studios we do NOT place our name anywhere in the video.

Can I view samples and reference video projects of your past work?

Yes, you can view many of our previous animated video projects on our portfolio page.

Will the video be unique?

Yes, every design is created from scratch using no stock, templates or drag-and-drop. We take your script, we design and draw all the artwork from nothing and all animations are custom made for your video only. Because we take the time to design new character designs and new artwork for every video we make and because we do everything handcrafted, your video will be unique and 100% custom made.


Like what you see? Let’s work together! Do you still have questions? Send us a message and feel free to contact us directly at +44(0)7531-800-711.

Need a web video? For work examples of our unique, custom, fun and original animated explainer videos, ‘how does it work’ videos, infographics videos, corporate videos and motion graphics go here.

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Author: Anders Sundstedt on Google
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