BASW Becoming Social Worker Steven Animated Explainer Video
BASW Becoming Social Worker Steven Animated Explainer Video: ‘Steven’ is 56 years old and he lives in the Midlands. He is the Practice Leader of a local authority Youth Justice and Intervention Service.
Client: Cactus ID
Script & Storyboard: Cactus ID
Animation Studio: Sundstedt Animation
Illustrator & Animator: Anders Sundstedt
Designer & Director: Anders Sundstedt
Category: Explainer Video
The client asked us to create a series of 2D animations about ‘becoming a social worker’. Each of the videos consists of a voiceover interview with a fictitious social worker. The story is told through the animated characters based on the scenarios described in the scripts. This animation tells Steven Jones story about becoming a children social worker. The name ‘Steven’ is fictitious and was created to protect the identities of the real people. ‘Steven’ is 56 and lives in the Midlands. He is the Practice Leader of a local authority Youth Justice and Intervention Service. The client wanted us to work on the ‘Becoming A Social Worker’ project as they wanted to utilize our skills and treatment.
Each animated video is featuring a different scenario and a different social workers story. We created an engaging animation in our own handcrafted, quirky style. First we provided the initial character illustrations for approved by the end client. We created a concept look for the animated videos based on the storyboards provided, to create high impact videos featuring testimony from real social workers, using animated actors. We created the character illustrations and all other artwork for the animations and all the animations, in-house. All videos were delivered on time, the end client loved it and we received a fantastic testimonial from the client.
The video is used both on the BASW website and is also available on two separate YouTube Channels, the BASW UK and SfCDUK YouTube Channel. The 3 short animated films currently have 7650 views in total.